Group Account Director

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closerlook's Group Account Director (GAD) is a dynamic, senior account partner for clients, providing regular strategic counsel to help pharmaceutical marketers navigate the rapidly changing healthcare landscape and drive brand growth. The GAD is responsible not only for growing business organically within existing accounts but also leading pitch teams and driving new pursuit wins.

Responsibilities:

  • Develop a deep understanding of the client's market, trends, influencers, competitors, key players, budget and performance metrics
  • Build lasting relationships with clients at all levels in the organization
  • Offer proactive multichannel and digital marketing guidance, grounded in a deep understanding of brand strategic imperatives, clinical data, industry best practices and emerging trends
  • Lead the agency team in developing multichannel marketing strategies and campaigns, including but not limited to the annual brand planning process, that drive engagement and growth for client’s brands
  • Lead the agency team in pursuit efforts, including pitch strategy, presentation narrative, and facilitation of actual client pitch
  • Demonstrate strong storytelling and presentation skills, able to effectively author a deck and persuasively deliver the agency’s work to clients
  • Collaborate with cross-functional agency team members by providing objective direction and feedback that inspires innovative, creative ideas and tactics that have measurable impact
  • A natural problem solver, they identify and diffuse conflict situations, establishing consensus to drive the team toward solutions
  • Provides regular coaching and direction to account personnel (Account Director, Account Supervisor, Account Executive) on assigned brands
  • Develops and maintains revenue projections, identifies growth opportunities on assigned businesses to create additional value for the client and agency

Requirements:

  • 8+ years of experience managing client relationships in an agency environment
  • Experience in pharmaceutical or healthcare marketing is required
  • Must have experience leading digital marketing initiatives
  • Must have experience leading pursuit efforts
  • Fluency in digital media, channel partners and the role of media in the marketing mix
  • Demonstrated presentation, verbal, written and communication skills
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