Manager, CRO
Role and Responsibilities
- Oversee the configuration, administration and operation of Adobe Target to support multi-channel campaigns
- A proven track record of testing and personalization strategy, and the ability to define strategies based on client business objectives
- Assess and audit the current state of Adobe platform configuration
- Prepare project plans that list tasks, milestones, timelines, deliverables, dependencies and owners
- Monitor the effectiveness of campaigns and iterate on the prescribed testing plan
- Accelerate implementation and achieve ROI on the Adobe Target investment
- Provide consulting and roadmap for website optimization and customized experience strategies to clients
- Configure personalization elements in Adobe Target
- Work with UX/UI teams to take finalize content for personalization or A/B testing
Preferred Qualifications
- Bachelor's degree in Marketing, Computer Science, Information Technology or a related field
- 3+ years of experience working with Adobe Target
- Solid understanding of digital marketing & data reporting
- Strong understanding of HTML and CSS
- Intermediate JavaScript skills
- Passion for the digital domain and use of technology to solve business problems
- Ability to learn new technologies at high level to identify use opportunities
- Be self-motivated, responsive, professional, and dedicated to customer success
- Possess an innovative, problem-solving, and solutions-oriented mindset
- Exceptional organizational, presentation, and communication skills – both verbal and written
- Experience with tag management systems and data layers
- Experience working with Adobe Analytics and/or Google Analytics
- Web development experience
- Understanding of database management and APIs