Manager, Digital Merchandising Strategy - Zoro

| Northwest Suburbs | Hybrid
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Company Summary:
Zoro.com is an eCommerce company that sells business supplies, equipment, and tools—but we’re much more than just a website. We’re a team of people who win and lose together (we prefer winning!). Since 2011, Zoro has been working hard to make it easy for our customers to purchase everything they need to make their businesses go. Zoro currently offers over 3 million products, fast and free shipping, no-hassle returns, and exceptional customer service. We’ve grown quickly in a short time, recently surpassing 400 team members and reaching annual revenue of over $500 million. Add to that our award-winning culture—we were named a Great Place to Work for 2019-20, among other accolades—and we think Zoro is a pretty amazing place to work and grow.


Primary Function:
The Manager of Ecommerce Merchandising is responsible for developing and executing onsite category merchandising and customer experience strategies for 4 key categories that represent approximately $30M-$70M revenue/year.

  • Develop category growth roadmap and execute strategic customer-experience enhancements
  • Serve as the Category Subject Matter Expert and demonstrate deep category knowledge in 1) Shopping Behavior 2) Customer Insights and 3 )Product Knowledge
  • Optimize product findability allowing customers to effectively and quickly search and navigate to the right product on Zoro.com
  • Collaborate cross-functionally to optimize product assortment, develop paid search landing strategies and customer vertical experiences
  • Increase key category metrics including: add-to-cart, conversion, revenue, lines per order, LTV and AOV by using customer analytics to test and improve on-site merchandising, product taxonomies, onsite navigation and category search experience
  • The role reports directly to the Sr. Mgr, Merchandising Strategy will have no direct reports


Duties and Responsibilities:

  • Develop category level strategy and framework, to grow product category performance including: optimized product presentations, navigational hierarchy, attribute facets, onsite search relevancy, competitive research and deep understanding of customer category buying behaviors
  • Drive personalization through enhancing recommendation strategies, feeding relevant accessory and cross-sell data as well as executing recommendation tool tests
  • Develop and report quarterly on category performance including actual vs. goal, tactic & strategy execution, analytic insights and key action items
  • Lead content optimization efforts by working closely with Specialists and Content Teams
  • Optimize the navigation experience including: conducting user and competitive research, implementing tests, analyzing shopping behavior and executing hierarchy changes
  • Optimize the search experience by monitoring category search trends and performance, improve product data to bring back most relevant results, merchandise result sets including re-directs and biasing as well as manage facet display
  • Consistently collaborate with teams across the organization to grow category including but not limited to: Product, UX/UI, Analytics, IT, Pricing and Acquisition
  • Regularly present company-wide and to leadership on category insights, performance and lessons learned
  • Manage key Zoro projects and initiatives by coordinating stakeholders, keeping projects moving and driving follow-through from start to completion
  • Merchandise primary and enhanced content based on tiered prioritization including images, videos, product reviews and buying guides
  • Marry customer needs with online/eCommerce category merchandising best practices, and help define best in class customer/category online experiences through constant test/learn/optimize strategies


Drives Customer Experience:

  • Enhance the customer experience by improving how customers find and buy products from a prioritized set of revenue driving categories
  • Drive Sales, conversion, and AOV by improving the presentation of products across the customer’s onsite experience


Qualifications:

  • Bachelor’s Degree
  • 5-7 yrs. experience in eCommerce merchandising or on-site product ownership
  • Advanced knowledge of creating custom reports in Google Analytics, Adobe Analytics or Site Catalyst
  • Advanced knowledge of product information management systems (PIM) and content management systems (CMS)
  • Strong drive and determination to see projects through from concept to execution Curious mindset with a strong desire to find new ways to improve the customer experience, ask though provoking questions and challenge the status quo
  • Strong working knowledge in applying data to drive strategies and business decisions
  • Exceptional communication skills and the ability to prioritize multiple projects effectively
  • Demonstrates the Zoro Values of Transparency, Ownership, Winning and Losing Together, and Customer Obsession
  • Advanced, holistic knowledge of ecommerce environment


Final note: We share a commitment to our Zoro values – Win & Lose Together (We prefer winning!), Take Ownership, We Are Transparent, and Aspire to be Customer-Obsessed. Everything we do at Zoro is centered around delighting our customers. It's a natural extension of our company culture and how we care for each other. We believe when we act in ways that are consistent with these values, we can solve any technical challenge that lies ahead of us. As a Zoro employee, you can expect to work with smart, energetic people, learn something every day, and be valued for your perspective.


Zoro is an Equal Opportunity Workplace and an Affirmative Action Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • DjangoFrameworks
    • Vue.jsFrameworks
    • MongoDBDatabases
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • OptimizelyAnalytics
    • CanvaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • BasecampManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • HootsuiteCMS
    • Google HangoutsCollaboration
    • SlackCollaboration

Location

One office is located in the West Loop, offering diverse eateries and steps away from nightlife! The other is in the northern suburb of Buffalo Grove.

An Insider's view of Zoro

How do you collaborate with other teams in the company?

The autonomy with which I collaborate with people across our growing company is my favorite aspect of being on the Zoro team. I have the trust and freedom to solve fun problems daily with experts in engineering, design, supply chain, marketing, architecture, and dozens more. The bonus is having the privilege to be my true self in every interaction.

Geremy

Sr. Manager, Project Management

How has your career grown since starting at the company?

I was given the opportunity to broaden my experience by moving into the Finance org. With this move, I have gained a new perspective, which has resulted in an evolving approach to solve business problems. I attribute much of my success and growth to my team, peers, and leadership, and am thankful for their continued support and mentorship.

Nimit

Sr. Manager, Finance

What does your typical day look like?

As a Financial Analyst with Zoro’s Finance team, my typical day starts with generating daily sales reports and sending it over to our headquarters. Then, I talk to business unit owners and gather information that would impact our financials. Zoro has an encouraging collaborative environment…everyone is easily approachable!

Margaret

Sr. Financial Analyst

What are Zoro Perks + Benefits

Zoro Benefits Overview

Very competitive package - beyond your base salary, we offer bonuses, a 401(k) match and additional 401(k) incentive contribution, a full-scope of medical/dental/vision/life insurance benefits, voluntary benefits, shuttle service, a bunch of free food (free coffee, soft drinks, snacks, and free meals from time-to-time). Our North Suburb office has a subsidized café inside our offices that is a breakfast/lunch spot and coffee bar, in addition to a game room, recreation area and a rock room... yes a rock room... bring your axe and rock out on a break!

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Through period live trainings and webinars, it is important for all of our Zoro team members to collaborate, ideate, operate without bias!
Mean gender pay gap below 10%
Diversity employee resource groups
Zoro has an Inclusion Council comprised of a diverse group of team member volunteers across all levels within the organization to build awareness and strategize on DEI initiatives.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Optional Voluntary Benefit
Wellness programs
Discount partnership with Sky Fitness.
Team workouts
We've offered yoga, kickboxing, mindfulness, walk-a-thons, and other sessions for our team members to explore ways to strengthen physical, emotional and spiritual wellness.
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
3.5% contribution by Zoro on a bi-weekly basis (whether you contribute or not). Additional 3.5% target contribution based on annual company performance.
Company equity
Zoro has a discretionary Long-Term Incentive Program available to certain positions within the organization.
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
We've won a Dave Thomas award for having a solid adoption assistance program - that's pretty cool!
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Starting at 18 days per year with carryover option of up to 5 days.
Paid volunteer time
We like to give back to the local community. We have team builders focused on helping a variety of philanthropic organizations.
Paid holidays
Zoro offers all employees paid time off to observe all major holidays.
Paid sick days
Bereavement leave benefits
Office Perks
Commuter benefits
In our North Suburb office, we feature shuttle service to/from Buffalo Grove, Highland Park, and Deerfield stops. Also a commuter benefit program available as a voluntary benefit.
Company-sponsored outings
We've done many of these. From ball games to luaus to olympics to the zoo - Zoro finds ways to treat employees to lots of fun.
Free snacks and drinks
All offices feature coffee, soft drinks, sparkling water, tea, popcorn machine, random snacking opportunities, as well as an on-site cafe in our North Suburb office.
Some meals provided
Company-sponsored happy hours
Sometimes happy hours provided by the company, but many team members get together outside of work because they want to, not because they have to!
Onsite office parking
Recreational clubs
Softball, bowling, and dragon boat racing team... yes, dragon boat racing!
Relocation assistance
Fitness stipend
Meditation space
Mother's room
Onsite gym
Buffalo Grove equipped with workout bench, dumbells, free weights, a basketball court, badminton court, ping pong, air hockey, bags, golf net, outdoor volleyball, and we've even played quiddich!
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Tuition reimbursement is subject to an application process and appropriate business case for approval. Reimbursements for the first $5,250 & reimbursement at 50% of costs above that annually.
Lunch and learns
Promote from within
Continuing education stipend
Continuing Education stipend is subject to an application process and appropriate business case for approval.
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training

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