Shopper Loyalty & Insights Director

| Chicago | Hybrid
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The Role 

As the Shopper Loyalty & Insights Director on the Retail team, you will be the owner of Shopper knowledge: collecting and aggregating shopper data, analyzing and finding data storyline, establishing a test + learn workstream. You will be the manager of the GT Retail system-wide Loyalty Program. This role will participate on multiple cross-functional teams not limited to Retail Operations, Financial Planning, IT, and Brands/Wholesale. The overall goal of this position is to design, build, and evolve a best-in-class cannabis Shopper Loyalty program. A crucial part of this role is to work effectively with creative resources that will be producing Shopper-specific content and distinct creative assets for promotional offers. Loyalty is a critical channel in the Shopper Journey and this role will demand strong retail marketing acumen.

Responsibilities 

  • Create shopper segmentations across all GT Retail markets (eg MVPs, Occasionals, Lapsed).
  • Establish productive relationships with cross-functional teams to define strategic plans for capturing behavioral data, analyzing/reporting findings, applying key insights that inform creative marketing ideas across the entire Shopper Journey.
  • Utilize available data to evaluate marketing performance, to anticipate market trends, and to translate customer attitudes into new directions. Provide consistent and clear reporting on key metrics generated from Loyalty.
  • Work closely with the VP Retail Marketing to imbue Loyalty Program audience profiles with cultural context and learnings from primary research (quantitative and qualitative).
  • Work closely with creative resources and the Brand Marketing Director to develop SMS/Email campaigns that align/integrate with a larger State by State Promotional Calendar and Brand Social Calendar.
  • Manage and maintain the currently Loyalty platform – SpringBig. This includes scheduling all SMS and Email campaigns, pulling reports, setting up new stores, managing billing, and developing a key point of contact with the supplier.
  • Onboard new marketing technologies and lay a groundwork for programmatic media.
  • Manage, maintain, and scale Listings Citations (eg Leafly, Weedmaps). Requires collaborating with SEO Strategist and coordinating/updating listings to reflect all monthly promotions and status changes across the enterprise. Importantly, this includes establishing Listing Citations for New Store Openings.

Qualifications  

  • 10+ years as a consumer insights/strategist or a hybrid set of experiences in marketing/brand management, media/channel management, and consumer research/analytics at either a consumer products company or marketing agency.
  • Bachelor Degree in Marketing, Decision-Science, or related field required; MBA Preferred.
  • Strong background in digital marketing; understands the ecosystem of the Shopper Journey
  • Experience creating segmentation, audience profiles, and integrating data with Business Intelligence tools and platforms
  • Adaptive and quickly fluent in the use of digital marketing tools and collaborative platforms (CMP, CRM, Sharepoint, SpringBig, Tableau, etc)
  • Thoughtful leader who knows how to effectively manage, cultivate, mentor and inspire a group of individuals to consistently produce their best work
  • Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness
  • Adapts and thrives in a demanding, scaling, fast-paced environment
  • Possesses a high level of critical thinking
  • Operates with a high level of professionalism and integrity, including dealing with confidential information
  • Must understand and comply with the rules, regulations, policies, and procedures of GTI

Additional Requirements 

  • Must pass any and all required background checks
  • Must be and remain compliant with all legal or company regulations for working in the industry
  • Must possess valid driver’s license
  • Must be a minimum of 21 years of age
  • Must be approved by the D.O.A. to receive an Agent badge
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • AccessDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • CanvaDesign
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • Google DocsManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • Monday.comManagement
    • WordpressCMS
    • HubSpotCRM
    • Microsoft DynamicsCRM
    • SalesforceCRM
    • MailChimpEmail
    • SendGridEmail

Location

Green Thumb is located in River North, a short walk from the Chicago Brown Line, near the Ohio expressway entrance, and close to many major bus routes. Or Green Thumb may be a living room or home office! HQ remains open, giving our teammates options to choose what suits each individual & team best.

An Insider's view of Green Thumb

What projects are you most excited about?

I enjoy supporting initiatives that help people impacted by the War on Drugs, like our Good Green movement. I'm excited about what we’re doing to support expungement, cancer, employment, & education organizations nationwide. Giving back is core to Green Thumb’s DNA, and it’s truly a company value that runs through all of us.

Jai

Director, Social Impact

How has your career grown since starting at the company?

Since my first day at Green Thumb, the leadership team quickly empowered me to help drive the business. My scope has rapidly increased, & I now manage a large team that significantly influences the company’s strategy & operations. I’ve been able to sharpen my leadership skills while learning about the cannabis category, learning lessons every day!

Rich

Head of Merchandising

What is your vision for the company?

We believe in the positivity of cannabis and the viability of this industry in the U.S. Our mission is to promote well-being through the power of cannabis while giving back to the communities we serve. Americans are choosing cannabis and it’s an exciting dynamic to be part of a leading company in a brand-new industry, forging new ground.

Ben

Founder and CEO

What kinds of technical challenges do you and your team face?

We operate across multiple states nationwide, so the biggest technical challenge can be the lack of clarity on what can and cannot be done. Each state requires different technological, both hardware and software, needs. This requires complete flexibility and communication between all parties involved.

Jalen

IT Analyst

What are Green Thumb Perks + Benefits

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
GTI offers pre-tax commuter benefits for all employees to be used on transit and ride sharing apps!
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
GTI has a 420 Happy Hour which occurs on a monthly basis hosted by rotating team members who create a theme-based event.
Professional Development Benefits
Lunch and learns
Promote from within

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