Sr. Director Digital Ordering Channels – US
Company Description
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the food service industry, we have a legacy of innovation and hard work that continues to drive us. Today, we are growing with velocity and are focused on modernizing our experiences, not to make a different McDonald’s, but to build a better McDonald’s.
We are moving fast and are adding to our best-in-class team. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world. We are customer obsessed, committed to being leaders, and believe we are better when we work together. Over the last couple years, we’ve launched home delivery, modernized our restaurant experience through digital enhancements and have so much more to come.
We are dedicated to using our scale for good: good for people, our industry and the planet. From ambitious recycling initiatives and balanced sourcing efforts to our partnership with Ronald McDonald House Charities, we are constantly improving. We see every single day as a chance to have a genuine impact on our customers, our people and our partners.
Our new, state-of-the-art headquarters is located in the booming West Loop area in the heart of downtown Chicago. It's set up to be a global hub that cultivates innovation. Take a class at Hamburger University, sample future menu items in our Test Kitchen, and utilize the latest technology to communicate with your team around the globe! Our office helps us connect with each other like never before. Participate in monthly organized events, enjoy massive outdoor spaces, an 8000 square foot gym, and an onsite McDonald's serving international favorites. Needless to say, you’ll be lovin’ it here!
Job Description
Purpose of this Role
The Senior Director of Digital Ordering, oversees the creation and cross-functional implementation of profitability, growing incremental digital sales today and the in the future for McDonald’s U.S. He/she is part storyteller of where the opportunities lie today and tomorrow, part marketer on how to build a plan to capitalize on that opportunity, part technical influencer of bringing that plan to life through Technology, Operations and the Field.
Responsibilities
- Responsible for the strategy, management coordination and establishing prioritization of Digital channels including, Outdoor Menu Boards, App, Web, and Kiosks
- Accountable for growing adoption, usage and retention of customer-facing digital channel products translating to guest counts
- Accountable in the coordination of training on digital products for the field and restaurant including crew training efforts
- Work with IT to ensure the ongoing development of digital channels is aligned with brand requirements; partner closely to mitigate any issues impacting the customer experience, in addition to the translation of business requirements into technology requirements
- Ownership of all key programs and applications that represent the digital program, and deploy on those programs to grow the digital footprint.
- Key partner in approving technology decisions that assist in articulating the defining measurements, delivery and scope
- Develop and manage internal relationships to improve the digital experience and manage the communication of the digital strategy to all internal partners.
- Own the Owner-Operator relationship related to the digital strategy and be the face in communicating the strategy while gaining buy-in
- Design and manage a method of turning insights into actionable efforts and turning the voice of the customer issues into positive improvements to the digital experience across all channels
- Develop a winning team culture that encourages innovation passionate about improving the customer experience which results in significantly enhanced business performance.
Qualifications
- 12+ years of digital commerce experience
- Experience in developing and communicating strategy plans to members of the senior leadership team and educating them in an effort to prioritize key initiatives.
- A history of quickly establishing credibility and influence senior executives, peers and strategic partners including owner-operators/franchisees
- Managed and lead a 15-person team with important objectives that have a direct impact on the bottom line.
- Ability to demonstrate a record of delivering business results through the commercially successful initiative.
- Successfully managed projects, teams or initiatives that required a marketing approach with a technical requirement
Additional Information
McDonald’s is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact [email protected]
McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.