Vice President, Health and Wellness Category Lead
Company Description
NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a ground-breaking consumer data platform and fueled by rich analytic capabilities, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers.
Job Description
About the Job
As a Health & Wellness industry expert at NielsenIQ, you will be responsible for establishing NielsenIQ’s credibility, positioning, and engagement in the Natural industry and the broader wellness marketplace. This person will be a public representative of NielsenIQ's point of view and capabilities in Health & Wellness.
Job Responsibilities
- Promoting NielsenIQ through presentations at conferences and similar external events to cultivate specific new client leads and opportunities among existing clients.
- Prepare thought leadership materials and present / publish in appropriate forums with support from an analyst conducting the direct data analysis.
- Collaboration with marketing and communications on: positioning, market and client trends, the values NielsenIQ stands for in Health & Wellness, and leveraging thought leadership for demand generation campaigns.
- Create and maintain a network of interested NielsenIQ associates in Health & Wellness to create additional advocacy and industry participation. Create a catalogue of best practices to be leveraged across internal teams.
- Partner with Sales Leaders and Product Sales Leaders to enable them to achieve sales goals
- Participate in client meetings to provide industry perspective and opportunity.
- Build and maintain strong networking and C-suite engagement with key players at clients. Lead discussions with a wide range of decision influencers and budget owners.
- Assist in business development efforts for client engagement across manufacturers and retailers.
- Provide input to product development on key needs in Health & Wellness product attribution, reporting, insight, and analytics / innovation.
- Gain familiarity with the NielsenIQ portfolio and inter-connectivity of different solutions.
About You
You are a practitioner in the natural and wellbeing industry with knowledge and connections among retailers and brands. You confidently speak to the industry issues, consumer trends, and the needs of the industry players. You enjoy presenting and are energized when engaging large and senior level audiences. Your communication skills are top notch! You are able to interweave strategic points, engaging stories, and key data points to craft a compelling storyline. You are comfortable utilizing insights and analytics and view them as a key component of product development, brand management, marketing and merchandising.
Qualifications
- Bachelor’s or Master’s Degree
- 10+ years industry experience in the Natural / Health & Wellness industry
- Industry speaking experience and connectivity to the major Health and Wellness trade organizations and industry players
- Experience working with complex client relationships
- Demonstrated understanding of the power in data analytics to drive brand building, marketing, retail merchandising and innovation
- Proven track record of building client engagement
- Prior experience with NielsenIQ solutions and/or other syndicated data provider preferred
Additional Information
All your information will be kept confidential according to EEO guidelines.
About NielsenIQ
NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.
NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.