Product Marketing Director

| USA | Remote
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Who we are at Embroker

Embroker is the radically simple destination for industry-tailored commercial insurance. Our mission is to make it radically easier for businesses to get the right coverage at the best price. With a technology-first, customer-centric approach, Embroker is changing how businesses protect themselves, their staff, and their customers. In 2015, Embroker has raised over $150M in funding from leading fintech investors.

POSITION CAN SIT REMOTELY IN THE US OR CANADA

Embroker is a leading commercial insurance technology company revolutionizing the insurance buying experience for businesses. We seek a visionary Product Marketing Director with proven product-led growth experience to drive our marketing initiatives and propel our growth trajectory to new heights.

As the Product Marketing Director, you will be instrumental in shaping our product marketing strategy and leading the execution of marketing programs to drive awareness, demand, and adoption of our innovative insurance solutions. You will collaborate closely with cross-functional teams, including Product Management, Sales, and Customer Success, to effectively position our products, identify market opportunities, and accelerate revenue growth.

Job Duties

  • Develop and execute a comprehensive product marketing strategy to support the transition from a sales-led to a product-led growth model.
  • Define and communicate compelling value propositions for our suite of insurance products, targeting key B2B segments within the industry.
  • Lead market research initiatives to identify customer needs, market trends, and competitive insights to inform product development and marketing strategies.
  • Collaborate with Product Management to drive product launches, ensuring successful go-to-market plans and seamless execution.
  • Create compelling sales enablement materials, including presentations, case studies, and sales collateral, to empower our sales teams and drive revenue growth.
  • Drive demand generation campaigns to generate leads, nurture prospects, and support customer acquisition and retention efforts.
  • Establish and maintain strong relationships with industry influencers, partners, and stakeholders to amplify our brand presence and market leadership.
  • Analyze key marketing metrics and KPIs to track performance, optimize campaigns, and drive continuous improvement.
  • Perform other duties as assigned.

Qualifications

  • Bachelor's degree in Marketing, Business, or related field, or equivalent combination of education and experience.
  • Proven track record of success in product marketing roles within B2B SaaS or Insuretech companies, with at least 8 years of experience.
  • A strong understanding of the insurance industry, including B2B distribution channels, customer needs, and the competitive landscape, is preferred.
  • Demonstrated experience developing and executing successful product marketing strategies that drive revenue growth and market penetration.
  • Excellent communication skills with the ability to distill complex concepts into clear, compelling messaging for different audiences.
  • Strategic thinker with strong analytical skills and the ability to translate data insights into actionable marketing initiatives.
  • Collaborative team player with the proven ability to influence cross-functional stakeholders and drive alignment toward common goals.
  • Proven ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities with tight deadlines.
  • Ability to work cross-culturally on a global team 
  • Prolonged periods of sitting at a desk and working on a computer.
  • Ability to perform at a high level in a remote work environment.



Our Values

The Embroker Pack lives by three core values that have taken us from an idea to a growing, well-funded player in the Insurtech space.

Pack First

We succeed and fail as one team. We optimize for what is best for our entire organization. We always assume positive intent.

Be All-In

We are 100% committed. We move fast and are proud of what we build. We attack challenges with relentless positivity.

Create Magic

We strive to amaze and delight at every touchpoint. We make our work fun through teamwork, play, and positive energy.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • GolangLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • CSSLanguages
    • HTMLLanguages
    • ReactLibraries
    • ReduxLibraries
    • JupyterFrameworks
    • KubernetesFrameworks
    • Node.jsFrameworks
    • SnowflakeDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • GitLabServices
    • Google CloudServices
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • CanvaDesign
    • FigmaDesign
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • Monday.comManagement
    • WordpressCMS
    • DocuSignCRM
    • HubSpotCRM
    • SalesforceCRM
    • PardotEmail
    • MailreachEmail
    • ApolloLead Gen
    • SlackCollaboration
    • ZoomCollaboration
    • Monday.comProject Management

Location

Embroker is a fully remote organization. However, we do have office space in Chicago that Pack members in the area are free to use. We also use this space to hold meetings and off-sites.

What are Embroker Perks + Benefits

Embroker Benefits Overview

Our Pack is enrolled in Medical, Dental, and Vision benefits on the first of the month after your date of hire. Embroker’s Flexible Time Off policy allows employees to take paid time off as needed for personal, religious, and cultural reasons. Paid sick days are covered under this policy. We offer 12 weeks of Paid Parental leave following the birth, adoption, or placement of a child. We also have a 401(k) Retirement Benefit for our US Employees.

Culture
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Hybrid work model
In-person revenue kickoff
Employee awards
Flexible work schedule
Remote work program
Diversity
Highly diverse management team
Mandated unconscious bias training
Diversity manifesto
Hiring practices that promote diversity
Interview training, sourcing commitments, data analysis of hiring practices.
Diversity recruitment program
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Childcare benefits
You can contribute $5,000 FSA to cover dependant care.
Generous parental leave
All Pack members are eligible for Paid Parental Leave, for up to twelve (12) weeks, in a twelve-month period following the birth of a child, adoption of a child, or new placement of a foster child.
Family medical leave
Return-to-work program post parental leave
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Fitness stipend
Home-office stipend for remote employees
Meditation space
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
Virtual coaching services

Additional Perks + Benefits

We truly value thier well-being and support them in every way we can.
1. Rightway
2. One Medical
3. EAP
4. Bonusly
5. WFH Allowance

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