Product Marketing Manager - B2B

Everspring enables colleges and universities to turn complexity into opportunity as technology reshapes education. Our strategic advisory, marketing, and academic solutions, powered by unmatched higher-ed expertise and data from 500,000+ student journeys, deliver high-performance marketing strategy, measurable enrollment growth, retention, and sustainable success—ensuring schools build lasting, competitive advantages in a rapidly evolving landscape.

Position Overview
Everspring is seeking a Product Marketing Manager to drive our go-to-market strategy and campaign testing efforts for emerging product offerings. This role will lead the development of compelling product messaging, support strategic sales enablement efforts, and collaborate closely with cross-functional teams to ensure market fit and growth.

This position reports to the Vice President of Growth Marketing and is located in Chicago, Illinois. Everspring operates in a hybrid workforce environment and requires 3 days in the office weekly, with additional days as business needs arise.

Responsibilities

• Lead test campaign strategy and execution, focusing on rapid learning and iteration
  
• Develop and refine product messaging and positioning that resonates with target audiences
  
• Conduct and maintain competitive intelligence to inform strategic positioning
  
• Collaborate on RFP responses and proposal development
  
• Partner with sales to develop and deliver sales enablement materials
  
• Own product launch planning and execution, coordinating internal and external efforts
• Potential travel for industry conferences and key client meetings
  

Qualifications

Required Experience

• Bachelor’s degree from an accredited institution  
• 5+ years of experience in product marketing, campaign testing, or go-to-market strategy
• Experience working with marketing agencies or higher education institutions
  
• Proven ability to translate complex services into compelling value propositions
  
• Strong writing and editing skills with a high level of detail
  
• Demonstrated ability to develop competitive go-to-market strategies
  

Preferred Qualifications

• Experience in product marketing for SaaS and/or service providers/agencies
  
• Background in higher ed, agency, or consulting firms
  
• Understanding of higher education trends and challenges
  
• Experience with content management systems (e.g., Salesforce), email marketing platforms (preferably Marketo, though Pardot or HubSpot are also acceptable), social media channels (LinkedIn, Meta, podcasts), and project management tools (such as Asana, Workfront, or CoSchedule)
  

Skills & Attributes

• Strategic thinker with analytical problem-solving skills
  
• Strong project management and multitasking abilities
  
• Excellent interpersonal and cross-functional collaboration skills
  
• Ability to balance high-level strategy with hands-on execution
  
• Proven ability to influence and build consensus across stakeholders
  

Impact
In this role, you will be instrumental in:

• Elevating our market position and increasing our win rate through compelling, targeted messaging
  
• Driving faster product validation through agile, test-and-learn campaigns
  
• Creating a cohesive go-to-market narrative across all communication channels
  

Our Culture 

Based in Chicago, Everspring serves a growing number of colleges and universities. Built In Chicago has named us one of the 'Best Places to Work' in 2021, 2022, 2023 and 2024. We were also certified as a Great Place To Work® in 2022, 2023 and 2025. 

Compensation offered at Everspring will be determined by factors such as location, level, job-related knowledge, skills, and experience.

Position Location: Illinois

The base salary hiring range for this position is: $110,000 to $140,000.

Certain roles may be eligible for incentive compensation or equity. We offer benefits that include hybrid work arrangement, paid parental leave,  medical, dental and vision insurance, FSA, HSA, employer-paid short-term and optional long-term disability, 401k with an employer match vested immediately, a generous PTO plan that accrues with tenure, professional development, tuition reimbursement program, discounted onsite gym, optional pet insurance and more!

EEO Note 

Everspring is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Everspring makes hiring decisions based solely on qualifications, merit, and business needs at the time.