Associate Product Manager - Lures & Tackle
Position Overview:
The Lures & Tackle Associate Product Manager is responsible for positioning Catch Co. as the most innovative player in the space by bringing best-in-class hardbaits, soft baits, wirebaits, terminal tackle, line, and more from ideation through successful launch. In addition to being the overall product owner and having direct responsibility for key steps in the product development process (including design brief creation, prototype testing and ultimate product launch), the Associate Product Manager will also partner closely with a broad range of internal stakeholders. This individual will always be close to our customers and will be Catch Co.’s foremost authority on the present and future of this important category. The Associate Product Manager will focus primarily on our established core categories (bass, panfish, and inshore saltwater fishing lures & tackle). Qualified candidates can work remotely but travel will be required (in a post-covid world).
What you will do:
- Become the internal subject matter expert on everything related to this category, with a specific focus on our customers and their needs. Partner with our Insights & Market Research team to do this in a data-driven fashion.
- Work closely with our Commercialization team to build aggressive product launch timelines.
- Ensure project deadlines and milestones are met through meticulous attention to detail and tracking in our project management software.
- Create scope documents and design briefs to introduce new products into the development funnel.
- Collaborate with a range of internal and external stakeholders, (e.g., Catch Co. Industrial Design team, commercialization manager, and external vendors), to move product concepts from idea to launch.
- Make data-driven decisions around hardware, product dimensions, naming, testing, packaging and overall design goals.
- Ensure product quality lives up to Catch Co. standards through rigorous on-the-water testing and overall quality control processes.
- Collaborate with Marketing and external partners (e.g., influencers involved in a product collaboration) to develop a comprehensive launch plan.
Requirements:
- Bachelor’s Degree
- Broad fishing knowledge required - expertise in bass fishing specifically
- Personal or professional expertise in fishing lures and tackle
- While not required, experience in marketing and knowledge of manufacturing processes is a plus
What will make you successful:
- Attention to detail and high standards
- Excellent communication and interpersonal skills
- Strong organizational and prioritizing abilities
What is Catch Co?
At Catch Co, our purpose is to rescue people from the indoors by connecting them with America’s top outdoor sport: fishing. More than 50 million Americans fish every year and Catch Co is the industry leader in creating products, content, and experiences that modern anglers love. Most importantly, we aim to be the industry’s most data-driven and customer-centric company.
We are building 3 unique businesses to deliver on that mission:
- Mystery Tackle Box - Founded in 2012, MTB is the most popular fishing subscription service in the world, with over 5 million boxes shipped (and counting!).
- Karl’s Bait and Tackle - Launched in 2018, Karl’s is a unique and exciting ecommerce experience that brings the local tackle shop to the Internet.
- Catch Co. fishing products - Catch Co also designs and develops some of fishing’s most popular and innovative brands and products, sold online and in retail throughout the world.
To support these businesses, we have built a best-in-class foundation of creativity, technology, data, and a fun and supportive culture. We have also built durable partnerships with some of the industry’s most impactful content creators, influencers, product designers, and more.
As we execute against our mission, our team members remain curious, action-oriented, and collaborative. If that sounds like you, we would love to meet you.
Everybody can fish with us!
These are our core values:
- Passion: We love what we do and we take pride in our work.
- Action: We work hard to get stuff done, with urgency.
- Optimism: We believe that we will succeed, and we are willing to keep trying new things.
- Honesty: We tell it like it is, communicate issues, take accountability and use data to make decisions. We are transparent with customers, partners and employees.
- Curiosity: We look for ways to make things better. We focus on solutions, not problems.
- #happydance: We create happiness for our customers and for each other.
Our culture is fast-moving, hardworking, welcoming and friendly, and we keep our calendar full of opportunities to learn from coworkers and foster community. We love a good team event (like trivia or Quiplash), continued learning (fireside chats led by colleagues), and niche Slack channels like #mlb, #bachelor, #unpopular_opinions, #badjokes and #smallwins.
Catch Co. is passionate about creating an inclusive workplace that promotes and values diversity. We are proud to be an equal opportunity employer. Catch Co. recruits, employs, trains, compensates and promotes without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other protected status.
Our Benefits:
- "Take what you need" paid time off (PTO) policy
- 11 paid holidays yearly
- Fully distributed team (most employees may work from anywhere in the continental United States!)
- Flexible working schedule
- Two yearly week-long company retreats
- Medical, Dental and Vision Insurance - We cover 80-100% of the premium for yourself and your dependents
- Paid parental leave
- Employee Assistance Program (EAP)
- Health Savings Accounts and Flexible Spending Accounts
- Employer-sponsored disability insurance
- Employer-sponsored life insurance
- Employee discount program
- 401(K) plan
- Pet insurance
- Pre-tax commuter benefits
- Free Karl's Club membership and $100 of store credit
- And more!
Unfortunately, visa sponsorship is not available at this time.