Research shows that women and underrepresented groups only apply to jobs only if they think they meet 100% of the qualifications on a job description. IMO is committed to considering all candidates even if you don’t think you meet 100% of the qualifications listed. We look forward to receiving your application!

Work that is meaningful. A job that has impact. Colleagues that inspire. That’s what you’ll find at Intelligent Medical Objects (IMO), a growing health IT company creating clinical terminology and insights solutions that are used by more than 500,000 US physicians and 4,500 US hospitals to power better patient care and support meaningful analytics. 

Reporting to the Sr. Director of Product Marketing, the Associate Product Marketing Manager supports go-to-market strategies to launch new products, cross-sell and up-sell commercialized products, and help retain existing customers. This position supports several products and projects across the IMO portfolio collaborating with product marketing leaders, product management, marketing, and sales to understand target markets and audiences, develop positioning and messaging, guide content and programs that drive demand, and create tools and training to help our growth team to be successful. 

Responsibilities:

• Analyze market, customer, and competitor trends to understand and anticipate customer needs and behaviors 
• Serve as a go-to product expert and champion. Partner with product management to understand and articulate our unique capabilities and value
• Develop clear, compelling, and differentiated product messaging and positioning 
• Design and execute go-to-market projects across the IMO portfolio with guidance from product marketing leaders and strong cross-functional team collaboration 
• Support sales teams with product and market knowledge, tools, and enablement resources 
• Collaborate closely with the content marketing team to create marketing and sales enablement materials 
• Collaborate closely with the performance marketing team to infuse product and market insights into campaigns, events, and lead generation plans that drive awareness and interest 
• Effectively manage projects to deliver on-time, high quality results on time to support launch, sales, and client retention goals

Requirements:

• Bachelor’s degree, marketing or business administration 
• 3+ years of B2B software/SaaS/technology or services marketing experience 
• Excellent presentation, written, and verbal communication skills 
• Strong quantitative skills; experience with competitive analysis and market research a plus 
• Cross-functional team collaboration; ability to work with stakeholders successfully and respectfully 
• Strong critical thinking, problem solving, and organizational skills 
• Passion for understanding complex solutions and explaining them in clear, simple terms 
• Track record of career growth and increasing responsibility in a fast-paced, entrepreneurial environment 
• Healthcare industry or health IT solution experience preferred

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At IMO, we celebrate diversity and are committed to creating an inclusive environment for all employees. IMO is proud to be an equal opportunity workplace and is an affirmative action employer.