Digital Merchandising Manager, Zoro
Company Summary:
Zoro offers millions and millions of products — an endless aisle with everything you need to run your business. We offer fast and free shipping, no-hassle returns, and exceptional customer service. We’ve grown quickly in a short time and are continuing to do so while aggressively growing our revenue. We are excited to be a part of an award-winning culture — we have been named a Great Place to Work for multiple years in a row, among other local and national accolades. We think Zoro is a pretty amazing place to work and grow, and think you will too!
Primary Function:
Zoro is seeking a Digital Merchandising Manager for Invest Categories to lead merchandising efforts (from strategy development through execution) for key categories that represent approximately $150M-$300M revenue/year. The ideal candidate is a creative-thinker, analytical, curious, and motivated by results.
- Develop a Merchandising Strategy to drive category growth backed by data & insights for Zoro’s most complex and valuable product categories. Lead the documentation, distribution and presentation of this view with key business partners, and direct its implementation.
- Share the “why” behind strategic decisions with a clear connection for how they align to team priorities and company-wide goals.
- Serve as the Category Subject Matter Expert and demonstrate deep category knowledge in 1) Shopping Behavior 2) Customer Insights and 3) Product Knowledge
- Optimize product findability allowing customers to effectively and quickly search and navigate to the right product on Zoro.com
- Collaborate cross-functionally to enhance the customer experience, product assortment, and develop Marketing strategies
- Drive improved category performance (add-to-cart, conversion, revenue, bounce rate, and AOV) by leveraging data and insights to test and improve the onsite search and navigation experience
- The role reports directly to the Sr. Mgr, Digital Merchandising and will have no direct reports
Duties and Responsibilities:
- Develop category level strategy and framework to grow product category performance including: optimized product presentations, navigational hierarchy, attribute facets, onsite search relevancy, competitive research and deep understanding of customer category buying behaviors
- Analyze and share category performance with key partners to recap work, understand impact, pivot if needed, and inform new opportunities
- Optimize the navigation experience including: conducting user and competitive research, implementing tests, analyzing shopping behavior and executing hierarchy changes
- Optimize the search experience by monitoring category search trends and performance, improve product data to bring back most relevant results, merchandise result sets including re-directs and biasing as well as manage facet display
- Lead content optimization efforts by working closely with Specialists and Content Teams
- Drive personalization through enhancing recommendation strategies, feeding relevant accessory and cross-sell data as well as executing recommendation tool tests
- Consistently collaborate with teams across the organization to grow category including but not limited to: Category Management, Digital Product, Experience Design, Analytics, IT, Pricing, and Marketing
- Regularly present company-wide and to leadership on category insights, performance and lessons learned
- Manage key Zoro projects and initiatives by coordinating stakeholders, keeping projects moving and driving follow-through from start to completion
- Marry customer needs with online/eCommerce category merchandising best practices, and help define best in class customer/category online experiences through constant test/learn/optimize strategies
Qualifications:
- Bachelor’s Degree
- 5-7 yrs. experience in eCommerce merchandising or onsite product ownership
- 1+ years of experience working with extremely large data-sets for analysis and developing strategies; ability to write SQL queries to extract data for analysis a plus
- Strong working knowledge in applying data to drive strategies and business decisions
- Advanced knowledge of creating custom reports in Google Analytics, Adobe Analytics or Sitecatalyst
- Advanced knowledge of product information management systems (PIM) and content management systems (CMS)
- Strong drive and determination to see projects through from concept to execution
- Learning and teaching mindset with a strong desire to find new ways to improve the customer experience
- Ability to influence stakeholders and cross functional partners
- Experience creating and executing Merchandising Roadmaps
- Adaptability to changing working conditions and priorities
- Exceptional communication skills and the ability to prioritize multiple projects effectively
- Demonstrates the Zoro Values of Transparency, Ownership, Winning and Losing Together, and Customer Obsession
- Advanced, holistic knowledge of ecommerce environment
Zoro Values and Inclusive Culture:
We share a commitment to our Zoro values – Win & Lose Together (We prefer winning!), Take Ownership, We Are Transparent, and Aspire to be Customer-Obsessed. Everything we do at Zoro is centered around delighting our customers. It's a natural extension of our company culture and how we care for each other. We believe when we act in ways that are consistent with these values, we can solve any technical challenge that lies ahead of us. As a Zoro employee, you can expect to work with smart, energetic people, learn something every day, and be valued for your perspective.
Zoro is dedicated to fostering an environment where people of all backgrounds and beliefs are represented, and all team members can be confident that their experiences and perspectives are valued. Zoro aims to empower all employees to learn about, raise awareness, and promote diversity and inclusion through all of our workplace interactions. Zoro is a place where everyone can learn, grow and thrive.
We recognize the courage and effort it takes to apply for your next opportunity. We also recognize that there is rarely such thing as a perfect candidate. Even if you do not meet every qualification, we still encourage you to apply -- we do not want to miss out on meeting the next person who could emerge as a key contributor to our business and culture.
Zoro is an Equal Opportunity Workplace and an Affirmative Action Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.