Director of eCommerce

| Chicago
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Founded in 2012 and recently named one of the nation’s fastest-growing private businesses by Inc. Magazine, RedShelf is a Chicago-based EdTech company helping to make education both more affordable and more effective through the use of digital instructional resources. Partnering with more than 400 publishers and 1,900 campuses nationwide, we provide leading-edge digital course materials and an end-to-end Content Delivery System for effortlessly distributing those materials. In an effort to better serve the needs of student end-users, RedShelf is working to enhance its eCommerce experience for those shopping for course materials online.

Job Summary:

The Director of RedShelf Retail is responsible for creating RedShelf’s eCommerce’s strategy and digital merchandising efforts to achieve sales targets, sophisticated brand presentation, and a positive eCommerce experience. This position will be accountable for collaborating with cross-departmental partners to manage all aspects of the eCommerce business plan including digital marketing, technology, site operations, data-driven B2C and B2B demand generation strategies, and the consumer experience while protecting and building the organizational brand. 


Duties & Responsibilities: 

  • Develop a multi-year eCommerce strategy and growth plan consistent with RedShelf’s long-term vision
  • Oversee all of RedShelf’s Direct to Consumer (D2C) eCommerce business with full P&L ownership
  • Lead and manage end-to-end eCommerce website strategy development and day to day operational execution
  • Grow online commercial results with respect to top and bottom lines, ensuring eCommerce is a strong driver to achieve overall company revenue projections
  • Expand products and services made available to visitors to our eCommerce site
  • Develop SEO strategy and execution plan
  • Demonstrate financial proficiency
  • Develop cross-channel comprehensive digital strategy to expand customer acquisition & retention by maximizing RedShelf’s traffic, conversion, and retention
  • Collaborate with Product, Technology, Sales and Marketing in the design and development of eCommerce programs and comprehensive merchandising strategy to streamline sales funnel and maximize conversion
  • Relentless use of analytics to drive / manage customer acquisition costs, pricing, ROI, conversion, repeat customers, etc.
  • Implement programs to support online merchandising and optimization
  • Provide leadership to the eCommerce stakeholders in a manner that reflects our collaborative and dynamic culture
  • Provide weekly executive report for e-commerce KPIs and customer insights


  • 10+ years eCommerce Industry; 5 of those in leadership capacity
  • Experience with third party fulfillment logistics for both physical and digital inventory
  • Strong technical, product and/or marketing background with the ability be hands-on with teammates
  • Experience with a broad range of eCommerce technologies including headless commerce and SaaS commerce offerings
  • Experience with PIM solutions
  • Demonstrated ability to great impact an organization’s financial performance through your eCommerce leadership experience
  • 3-5 years of recent SEO experience
  • Ability to manage multiple projects concurrently while maintaining schedules and adhering to budgets.
  • Can-do attitude and a self-starter; Able to be a constant positive force in the company
  • Bachelor’s degree 
  • Ability to function in a high-paced, changing and sometime ambiguous environment


Other Desirable Skills/Experience:

  • Familiarity with the higher education landscape, and appreciation of the advances in educational technology, course materials, and digital publishing.
  • Evidence of building eCommerce business from concept to profitability is highly desired.
  • Experience managing products or technology for eCommerce is ideal
  • Experience with education-related product or serving college students is a huge plus
  • Knowledge of supply chain management.

Why RedShelf?

RedShelf prides itself on maintaining an informal but fast-moving, hard-working, entrepreneurial culture. Our team members are smart, innovative, and passionate about improving education through digital technology.

We offer the best of both worlds: the energy and opportunity of a rapidly-growing organization, coupled with the stability of an extensive client base, strong financial backing, and proven track record of success. In addition to a forward-thinking environment with ample opportunity for professional and personal growth, our team members enjoy competitive compensation and benefit packages.

RedShelf is an Equal Opportunity Employer. Women, people of color, individuals with a disability, veterans, and others who would enrich the diversity of RedShelf are encouraged to apply.

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Beautiful and convenient River North office located minutes from Magnificent Mile and the Loop with one of the best rooftops in the neighborhood.
"Education is everything": RedShelf makes it more accessible and affordable

An Insider's view of RedShelf

What are some social events your company does?

With everything remote, RedShelf has done a great job with adjusting to the times. We have virtual happy hours, trivia games, talent shows, etc. It's hard to virtually maintain those work interpersonal relationships but events like these definitely help. RedShelf does their best at keeping it a fun place to work at, even if that's remote!


Scrum Master

What projects are you most excited about?

I’ve been working on our Content Delivery System and have had the opportunity to work with stakeholders I wouldn’t normally interact with. The new system is a completely new set of workflows that we had to take a unique approach to developing, so it’s been a perfect combination of cool and challenging.


Full Stack Engineer

How has your career grown since starting at the company?

In many companies, the accounting team rarely interacts with teams outside of their function. At RedShelf, I've had the opportunity to collaborate with the sales, product, development, publishing, and customer experience teams on a daily basis. By collaborating across teams, I've gained invaluable experience outside of my sole job function.


Billing Manager

How do your team's ideas influence the company's direction?

Our team is working to provide campus partners with tremendous amounts of automation, workflow management capabilities, and business insights that are long overdue in the higher ed space. We are focused on making education more affordable and accessible to students thru technology and digital materials.


Product Director

How does the company support your career growth?

Working at Redshelf gives me the opportunity to have a big impact on the products we deliver. No one here is just a 'cog in the machine' and I always feel challenged yet supported by my teammates and leadership.


Full Stack Developer

What are RedShelf Perks + Benefits

RedShelf Benefits Overview

On top of our competitive compensation package that includes company stock options, we offer an engaging office culture with frequent onsite and offsite events including intramural sports, happy hours, and more!

Volunteer in local community
Bernie's Book Club Volunteering, Earth Day Activities, Toys for Tots, etc.
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Hiring Practices that Promote Diversity
Designed hiring policy to ensure a diversity candidate pool for departmental interviews and hiring practices.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
RedShelf employees receive between 15 and 25 days per year of paid time off based on years of service.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
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