Product Manager, Digital Marketing Solutions
What We'll BringAt TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation we’re consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.
Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.
What You'll Bring5+ of experience in a product management or commensurate role, ideally in the digital ad-tech space.
In-depth knowledge of digital advertising processes and techniques; and solid understanding of ad-tech ecosystem across multiple channels including: display, mobile, OTT/Addressable, and social.
Familiarity with data management concepts including data analysis, profiling, matching, data definition, graph and relational modeling, and data quality.
Demonstrated ability to work collaboratively including with remote teams within and across teams and be flexible within a dynamic environment with strong energy, drive and enthusiasm balanced with patience, persistence, and diplomacy.
Experience working in agile development teams and proven ability to manage multiple projects in a fast-paced, cross-functional, highly matrixed environment.
What We’d Love to See:
Experience writing and presenting business cases and product documentation is desirable.
Proficiency in tools like Microsoft Office (Excel, Word, PowerPoint, Visio), Tableau, JIRA, etc.
B.A./B.S. degree required. Master’s degree desirable.
Impact You'll MakeThe Product Manager, Digital Marketing Solutions will fill a key role on the fast growing TransUnion Digital Team (a digital start up with the full backing of TransUnion), reporting to the Senior Director, Product Management. In this role you will focus on the development and product management of TransUnion’s Digital Marketing Solutions. This is a both strategic and hands-on position, and you will serve as a key decision-maker with room to influence others. On the day-to-day basis, below are some of the ways you can contribute to make an impact:
Become a subject matter expert for TransUnion Digital products and how they work.
Understand and leverage TransUnion’s data assets and matching capabilities in the development of new products.
Collect “voice of customer” and product requirements from and validate product concepts with key stakeholders.
Be the “voice of the customer” when determining product requirements and validating product concepts with key stakeholders.
Write and present business cases, use cases, and product requirements documentation.
Manage compliance review of new solutions.
Build and own the product road-map and product feature backlog for the solutions you manage.
Oversee product development process, from inception to testing to release.
Work with cross functional teams to prioritize, troubleshoot, and deliver new products to ensure speed to market.
Monitor product adoption and ongoing use and vertical market trends to detect potential enhancement opportunities.
Conduct financial analysis to track product revenue, assess product profitability and growth rates, identify financial trends, and contribute to pricing models. Communicate trends internally to Indirect Business Development.
Ensure that new offerings are serviced in a high-quality, efficient fashion.
Conduct ongoing competitive analysis and raise awareness internally of TransUnion’s competitive position in the digital ecosystem.
Support Indirect Business Development providing training content and developing sales enablement material.
Execute on partner co-marketing plans in conjunction with the TransUnion Product Marketing team.