About this role:

You will join a Product Solutions team bringing to market a visionary digital solution that customers love and competitors envy.

As a Product Manager - Local Marketing, you own an emerging solution that maximizes sales at a specific location. The target market is dealerships, franchisee or corporate marketers wanting to promote a specific location. It differentiates with best-in-class ability to find in-market local consumers and then measure actual sales at a specific location. Several of the world’s largest brands and automakers depend on it to drive outcomes at thousands of specific locations.

This is a critically important solution in Conversant’s product portfolio as it impacts many verticals including Auto, Retail, Travel and Restaurants. There is high visibility to leadership and all organizational teams. Therefore, this Product Manager requires strong leadership skills such as competitive positioning, along with ownership skills to be CEO of a high-growth offering.  

Responsibilities:

• Prioritize enhancements including a 1-2 year roadmap. Create data-driven business cases on the long-term vision of the product.  Success will require ongoing innovation from your ideas.  

• This role has a lot of interaction with sales and clients. You will be responsible for competitive positioning, industry thought leadership, helping create marketing content and evolving the solution based on market/competitive changes.

• Communicate to engineering the marketer need and vision of the solution.  This role does not need to define 'how’ to technically build the solution; instead it’s advocating ‘why’.

Requirements: 

• At least three years of product management experience or equivalent.

• Experience with local, geo-targeted and/or franchisee marketing strategies.

• Experience using location data for audience targeting and/or measurement.

• Experience developing the competitive positioning and go-to-market strategies of a client-facing solution.

• Entrepreneurial mindset.   Startup experience and/or launching new product will be valued.

• Ability to analyze marketplace especially competitive offerings to identify differentiated features. 

• Inherent passion about technology and marketing.

• Ability to influence cross-functional team members without formal authority.

• Bachelor’s degree (MBA preferred).

• Travel – less than 15%.