Product Marketing Manager at YouCopia

| Chicago
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YouCopia is looking for a Product Marketing Manager to join our growing Product Development team.  This person will be responsible for understanding industry trends, organizing market research, reporting on consumer insights, and mining current sales data to fill the Ideation Pipeline. They will collaborate with product designers and project managers to build innovative “woo hoo” products that meet consumer needs. They will work closely with the Sales and Marketing teams to communicate new product launch information and capitalize on customer opportunities. As part of a small team, the Product Manager will have significant impact as we thoughtfully expand our product line, market share and brand success. This position reports to the VP of Product Development.

What will you do at YouCopia?

  • Formalize and execute our discovery program to maximize consumer insight, influencer feedback, sales data, category trends, proprietary studies, and the full resources of the product team.
  • Manage the Ideation Pipeline and opportunity backlog to consistently innovate and improve product output and success rates.
  • Participate in weekly meetings to contribute to the development process alongside the Product Designers and Project Manager, ensuring new products meet design direction and consumer needs.
  • Collaborate with Sales team to capture customer opportunities, providing suggestions for product extensions and enhancements. Client-facing meeting participation is possible.
  • Define the Product Sales Roadmap, working with various teams to meet planned delivery cycles and key launch dates.
  • Build and present Product Brief information, including key features and benefits, for new products to cross-functional teams.
  • Consult on pricing, positioning, packaging development and marketing assets to optimize consumer understanding, experience and satisfaction.
  • Work closely with operations to assist in the setup and management of new items. Recommended discontinuations during annual sku rationalization process.
  • Evaluate, recommend and manage external vendors – such as packaging designers and market researchers - to support the PD team, where appropriate.

Desired Skills and Experience

  • 5-8 years of CPG product marketing, development and/or related experience
  • Bachelor's degree in business, or a related field
  • Experience seeing projects through the full PD life cycle with emphasis on concept development and product launch
  • Excellent ability to research, coordinate and communicate information efficiently
  • Proven ability to creatively solve problems while being passionate about product and consumer experience
  • Responsive, organized, hard-working and positive at your core
  • Collaborative work approach with the ability to succeed in cross-functional team atmosphere
  • Strong interpersonal skills and entrepreneurial mindset
  • Efficient with communication tools and Microsoft Office Suite (Word, Excel, PowerPoint)


  • Being a part of a team that is growing and having fun while doing it
  • Competitive salary with bonus program tied to growth
  • Three weeks (15 days) annual paid vacation/personal time
  • Health (BCBS of IL), Vision, & Dental Insurance
  • 401K with up to 4% match and no vesting period
  • Work from home 3-4 days a week

Freezer Organizers from YouCopia

About Us

YouCopia is a growing housewares brand in the storage & organization category. Since its founding in 2009, our private company has established itself as a source for innovative products selling in major retail accounts such as Amazon, Target, Walmart and The Container Store.  We're a small team that works closely together to deliver a “woo hoo” brand experience that reaches millions of consumers each year.

YouCopia is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.

Send resume to [email protected] and tell us your last housewares/home product purchase.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • FileMakerDatabases
    • Google AnalyticsAnalytics
    • Jungle ScoutAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SolidWorksDesign
    • AsanaManagement
    • BasecampManagement
    • ShopifyCMS
    • MailChimpEmail
    • BazaarvoiceLead Gen
    • CuralateLead Gen
    • CriteoLead Gen


YouCopia home base is in Ravenswood, just steps away from the Montrose Brown Line stop. We’re surrounded by breweries, restaurants and cool makers (like us).

An Insider's view of YouCopia

How would you describe the company’s work-life balance?

YouCopia makes it a point to prioritize a healthy work-life balance on behalf of its employees. There is a thoughtful calendar of events, happy hours, birthday surprises, retreats and shortened summer workdays to help maintain an overall positive vibe at work (and remotely) as well as develop strong interpersonal relationships across departments.


Senior Graphic Designer

What projects are you most excited about?

I'm most excited about our upcoming photography and video shoots where we'll be capturing new content for campaigns and new product assets! There is a very YouCopia look-and-feel to everything we do and I'm excited to be a part of creating content that helps us connect with our consumers!


Content Marketing Manager

How does the company support your career growth?

YouCopia gives a budget to each employee for growth and development. I’m using my budget to attend conferences and belong to organizations that will strengthen my knowledge in my field.


Director of Operations

How do you make yourself accessible to the rest of the team?

As a director at YouCopia, I have an open-door policy. I am asked to wear many hats and therefore I can connect to people outside my department. I also make myself available to any YouCopian to bounce questions/concerns/ideas off me.


Director of Finance

What are YouCopia Perks + Benefits

YouCopia Benefits Overview

YouCopia offers a comprehensive benefits package that includes health, vision and dental insurance plans, 15 days of PTO plus 10 paid holidays a year, an annual bonus program, and a 401K plan with 4% match. Our renovated loft office is located in a super-convenient place along the Ravenswood corridor for working 1-2 days a week (the rest is remote). Our kitchen is fully stocked with coffee, snacks and more La Croix than you can shake a stick at. We enjoy shortened summer hours, early Fridays, and company outings to help you feel right at home.

Partners with Nonprofits
YouCopia's Feeling Good Doing Good program supports The Greater Chicago Food Depository to deliver meals to those in need.
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Highly diverse management team
YouCopia is Women-Owned and a proud member of the Women's Business National Enterprise Council.
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Remote Work Program
Since COVID, we've been mostly working from home. Some team members choose to come into our office space one or two days a week while observing policies to keep everyone safe.
Vacation & Time Off Benefits
Generous PTO
YouCopians receive 15 to 20 days PTO based on role and tenure.
Paid Holidays
Paid Sick Days
5 Health Days allotted per year.
Perks & Discounts
Casual Dress
Company Outings
YouCopia loves a good happy hour. When the world is cooperating, we try to see each other socially on a monthly basis.
Stocked Kitchen
Only the best coffee, unlimited snacks and all the flavors of La Croix (except coconut, we're firm on that).
Happy Hours
We provide a permit for free street parking along Ravenswood. We're also right next to the Montrose stop on the El - Brown line.
Pet Friendly
Partial to hypoallergenic dogs (Stewart!) and pink spiders.
Home Office Stipend for Remote Employees
YouCopia offer's a one-time Better Home Office stipend as well as a monthly credit for internet/phone usage.
Professional Development Benefits
Job Training & Conferences
Cross functional training encouraged
Promote from within
Continuing Education stipend
Online course subscriptions available
Paid industry certifications
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