PRODUCT SPECIALIST - AUDIENCE DATA SOLUTIONS

| Chicago

About this role

The Audience & Data portfolio of Conversant products empowers our solutions and vertical teams to build innovative client offerings. With our data offering we understand individual across over 7,000 dimensions, can personalize messaging to drive performance, and provide close looped measurement aligned with marketer goals. Conversant’s audiences are pseudonymized and enriched daily with over 100 billion online interactions, 5 billion location points, 75 million online + offline purchases, and one million hours of video consumption. 

 

Our department thrives on collaboration, market insight, and understanding of 3rd party solutions. To ensure Conversant’s continued success, this role will continuously improve our Audience & Data Solutions through research, feature development, innovation, sales enablement, and product marketing to drive the revenue growth of this core capability.  

 

As a Product Specialist for Audience & Data Solutions you will be responsible for managing and driving: product planning and execution throughout the product lifecycle. This includes: answering questions pre- & post launch around best practices and digital strategies, gathering business requirements, completing competitive analysis, working closely with the (BOH) back of the house Audience team and engineering as development progresses, then developing effective training materials for cross-teams to drive adoption and revenue production. 

 

You will act as a subject matter expert when data specific questions come in from sales, operations, and the business to advocate for new projects & innovation - distilling feedback and communicating clearly with these teams. 

 

What you will do:

  • Be energized by the tough problems, push yourself to grow, and learn something new each & every day.
  • Deliver on the vision for the Audience & Data Solutions product portfolio. The roadmap will include new data assets, improved audience performance, and constant advancement of our intelligent targeting capabilities. 
  • Create business requirements and project plans for prioritization. 
  • Leverage analytic acumen to identify key audience needs, perform gap analysis, assess new product ideas / innovations, determine market opportunity and participate in prioritization of initiatives with a specific focus on our consumer profiles. 
  • Conduct competitive analysis and research to define strategies that make our display & mobile products a leader in the marketplace.
  • Drive best practices for targeting solutions, and the corresponding campaign strategies tied to measurable performance. 

 

What you have:

  • 3-7 years’ experience working in digital advertising, Product Management, and/or data management platforms.
  • Ability to work in a matrix environment and influence cross-functional teams without formal authority.
  • Experience building data-driven online solutions, whether advertising solutions (mobile, email, site, video, and/or display), marketing technology solutions (ad exchanges, DSP, DMP, SSP, optimization engines, etc.), or consumer solutions such as marketplaces or mobile apps.
  • A history of successful product launches including: positioning, competitive analysis, product marketing, sales support, and Go To Market with a revenue-driven mindset.
  • Excellent written and verbal communication skills, including the ability to write effective product requirements and see it through building phase all the way through launch.
  • Strong presentation and interdisciplinary communication skills (written and verbal).
  • B.A/B.S degree preferred

 

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Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • MapRLanguages
    • D3JSLibraries
    • jQueryLibraries
    • ReactLibraries
    • Juptyer NotebookLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • CakePHPFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • HbaseFrameworks
    • Kafka Frameworks
    • StormFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • GreenplumDatabases
    • NoSQLDatabases

Location

101 N Wacker Drive, Chicago, IL 60606

An Insider's view of Conversant

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Conversant’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.

Paul

Associate Automation & Infrastructure Engineer

What does your typical day look like?

My days are a mix of execution, idea generation and collaboration. Our focus on executing revenue-generating strategies for clients requires attention to quality while looking to automate and innovate our processes. My creative mindset comes into play daily when discussing how we should approach a client campaign and other objectives.

Omair

Client Integration Engineer

How has your career grown since starting at the company?

Conversant is deeply invested in helping you grow your career. I started as a Database Administrator and was promoted to Senior Database Administrator. After a brief stint away from the company, I was re-hired as a Senior Client Integration Engineer in Operations and am now a Senior Solutions Integration Engineer.

Susan

Senior Solutions Integration Engineer

How would you describe the company’s work-life balance?

Conversant has a very good work-life balance, including unlimited PTO. As a young adult, traveling around the world is one my top priorities and working with a company that aligns with that is a huge plus. I have had the flexibility to visit 7 countries. That flexibility is one of many things that has kept me at Conversant for five years.

Alba

Team Lead, Engineering

What are Conversant Perks + Benefits

Conversant Benefits Overview

At Conversant, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Culture
Volunteer in local community
Conversant participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Conversant has a Social Committee that organizes social, charitable and sports activities.
Daily stand up
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Conversant's team fitness initiatives include intramural softball, volleyball and soccer.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Conversant provides back-up care benefits.
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Conversant hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Free Daily Meals
Game Room
Our game room includes Foosball, Shuffle Board.
Happy Hours
Happy hours are hosted at team's discretion.
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Conversant offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Conversant hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Time allotted for learning
Conversant encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available
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