Equilibria (“EQ”) is a high-growth, omni-channel premium CBD platform for women. We are dedicated to restoring balance to our community — physically and mentally — through our high-quality CBD products, personalized dosage support, and digital journey accompaniment. We are the ONLY CBD company with a dedicated team for 1-on-1 consults and education, and we are deeply mission-oriented. Thousands of women… and their sisters, mothers, grandmothers, and daughters … trust us to provide consistent, medical-grade products, month after month.

Corporate Headquarters: River North, Chicago; Bioscience + Farm Operations: Longmont, CO.  Chicago-based candidates preferred, but NOT required. Post-pandemic, occasional travel will be required for remote employees. 

[Click here to read more about our origin story, or listen to it here]

Summary

As a rapid-growth startup with an ambitious digital roadmap, Equilibria’s Product team is responsible for delivering on Equilibria’s mission + vision of bringing balance to the lives of as many women as possible through premium CBD and personalized dosage support/education. Our scope of work digs deep into the digital experience of ecommerce, a member’s personal health journey, and internal business needs.

The Senior Director of Product position reports directly to the co-founder/CPO — collaborating heavily on digital product vision and owning scope delivery by overseeing ideation, development, and post-release analysis of the roadmap for digital features and enhancements related to:

• Consumer/Ecommerce:
  • - Equilibria’s D2C ecommerce shop, optimizing subscription for high LTV and overall for MRR, and one-time purchases for frequency
  • - Internal tools to support marketing and promotions
  • - Other ecommerce initiatives around further improving conversion, increasing AOV/UPT/LTV, and acquiring new customers
• Internal and external experience needs including (but not limited to): women’s healthcare-oriented data, our Member Education/Dosage Support service and its team, asynchronous + elegant + interactive education, and the general, existential experience of supporting medical hemp/cannabis as a lifestyle choice.
• Platform-related improvements

Responsibilities

A successful Senior Director of Product will build the right thing and build the thing right.

Build the Right Thing

• Become an expert in our users, our industry, and our site, including the software systems we use to support achieving Equilibria’s vision
• Coordinate research efforts oriented around value-creation:
  • - Quantitative and generative research to identify new or expanded areas of opportunity
  • - Evaluative research like prototype testing and A/B testing to ensure proposed solutions are viable and have a high likelihood of success
• Keep team on their toes around competitors and ecommerce and software best practices, to bolster solution planning efforts
• Partner with stakeholders in other departments to ensure cross-functional concerns are taken into account in planning and prioritization
• Work with CPO, engineering lead, and team to ruthlessly prioritize and plan the roadmap, backlog, and icebox
• Identify and continuously track the success metrics of a feature to confirm delivered solutions continue to effectively address user needs and business goals
• Push the limits on solutioning: we want to move beyond the status quo to do better for both our members and the business.

Build the Thing Right

• Participate in design reviews to ensure UX/UI meet product goals
• Maintain best practices within the team for user stories, requirements, and acceptance criteria
• Work with engineering to scope implementation of features and enhancements
• Keep stakeholders informed during the development and release process
• Coordinate critical UAT to accept releases, and keep roadmap moving

Qualifications

• Significant prior experience:
  • - in an eCommerce or B2C software environment (bonus points for both! And for D2C!)
  • - Building and leading a product team that values outcome measurement
  • - Working directly with design and engineering teams
  • - Coordinating meaningful user research
  • - Optimizing conversion funnels
  • - SDLC agile practices
• Demonstrable portfolio of product vision work and feature releases
• Detail-oriented, with excellent analytical, technical, and problem-solving skills
• Strong interpersonal skills, including the ability to work effectively and manage expectations across all organizational roles
• Experience “managing up,” with strongly held opinions and recommendations
• Entrepreneurial mindset is a huge plus.
• A high tolerance for the uncertainty and nimble pivoting of a startup environment; seeing opportunity in change.

Equilibria strives for a diverse workplace. Candidates are evaluated without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.