Brand Content Strategy Advisor at TransUnion
What We'll BringAt TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we’re consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.
Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.
Protecting the health and wellness of our associates and candidates considering a career at TransUnion is our highest priority. In supporting this vision, our recruitment and new hire experience for this role is fully virtual for the time being. Candidates interviewing will get to know our team over the phone and video, and this role will operate virtually upon hire until we return to the office. Even though we’re not physically together right now, our goal is to provide you a supportive candidate and new hire experience that will immerse you in our culture and set you up for success at TransUnion.
What You'll BringBrand governance and training abilities: You will train communicators and associates on our messaging and enforce guidelines and adherence to our brand narrative, writing style and tone to ensure engaging content that aligns to our brand story. You’ll also ensure content guidelines are comprehensive, accurate and user-friendly and updated as needed. You will serve as a critical reviewer of enterprise and highly visible marketing and corporate communications. You’ll also provide oversight and review of external, third-party requests for use of the TU brand, content and intellectual property (IP) and will work closely with TransUnion’s legal teams to strike a balance between seizing opportunities for increased visibility, while protecting brand integrity
Ability to manage and oversee creative resources, resulting in strong brand content: You will oversee content creation with team members, including copywriters, editors, and proofreaders for work including but not limited to deliverables such as web content, campaign copy, copy deck management, and thought leadership content. You will review assets, collateral and content pieces to ensure consistency of our messaging and brand expression. Writing ability is a plus!
Ability to manage brand measurement: You will support overall brand strategy and performance by working with our insights team on brand surveys and studies to provide relevant metrics and insights to key stakeholders and other audiences against which we will set goals and measure our impact.
Brand and naming capabilities: You’ll administer and manage TU’s global naming process, a key component in the building and maintenance of brand recognition and will serve as a collaborative partner and liaison between global product marketing, vertical and business leaders, and legal functions, ensuring GTM consistency with global product portfolio and naming architecture, while protecting TransUnion’s IP. You’ll monitor and manage new product naming requests and contribute to the overall strategy with a thorough understanding of TransUnion’s product portfolio and key benefits for users, and will provide relevant input on developing descriptive product names.
Strong project management skills: You will support global brand team and communication leads to ensure timely completion of project deliverables. You’ll resource and assign responsibilities, set deadlines, project dependencies, and track changes to requirements. You’ll manage stakeholder reviews and work with production and implementation teams to ensure proper execution of deliverables, while also establishing, maintaining and adjusting project timelines. You will communicate project status to team and business owners throughout the duration of a project and post implementation to make certain all impacted stakeholders have an understanding of risks, issues and activities related to project outcomes.
Impact You'll MakeThe Advisor, Brand Content and Program Management plays a critical role in bringing TransUnion’s brand messaging and positioning to life. Serving as the brand content SME, you will work across the organization, and collaborate with external agencies and other partners to ensure all content and messaging is cohesive and consistent to support short and long-term brand and business objectives.
As our brand program and project manager you will work closely with the brand team to ensure enterprise projects are successfully implemented in a timely manner.
In this role you will be responsible for coordinating projects across multiple teams and providing communication and transparency to all stakeholders.