Go-to-Market Manager at Epsilon

| Chicago
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Company Description

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.

Job Description

The PeopleCloud Messaging Solutions Management Team aligns business goals and objectives effectively across the Business, Product and Marketing to represent the needs of the market. The Go-to-Market Manager will be a liaison between internal teams under the tech practice on a newly formed team with a can-do attitude and the ability to make an impact while creating efficiencies. The resource will need to be comfortable learning and presenting Epsilon’s tech offerings as well as 3rd party vendor offerings we integrate with. Effectiveness in working with multiple departments to execute document projects from development to implementation is required. To succeed at this position the resource will have the ability to forge and maintain relationships with internal support teams and external vendors.

Partnering closely with product management and product marketing teams, you will be responsible for developing and executing go-to-market activities that drive business performance, product adoption and customer retention.  Be a trusted advisor for the organization; build and maintain strong relationships with multiple groups in the organization.

Responsibilities Include:

·       Product Planning: Participate in the development of messaging and positioning to client services/sales/professional services.

·       Product Positioning: Create product positioning – what is being sold and what is its unique value or primary difference when compared with other products and services; understand different use needs and how to position the product in different markets.

·       Market Definition: Assess the competitive landscape. Translate insight into potential need for new features, updates, subscription models. Influence the roadmap of the product based on competitive insights.

·       Competitive Insight: Develop industry specific content and define industry solutions for Epsilon PeopleCloud Messaging.

·       Distribution Strategy: Orchestrate a product launch across the practice as well as distribution strategies. Partner with business, product, and marketing to execute go to market plans for offerings which include positioning, roadmap, pricing, packing, enablement, and competitive insights.

·       Training & Content Alliance: Develop collateral including position docs, FAQs and roadshow materials to train associates and sales. Foster thought leadership creation and knowledge sharing throughout the organization.

·       Pricing Strategy & Approach: Influence the pricing of a features, modules and/or cross sell bundles based on the market dynamics.

·       Business Operations: Govern the process for managing & maintenance financial dashboards for the business.

 

Knowledge, Skills, Abilities:

  • At least 5+ years of experience in multi-channel marketing, digital agency experience, or other related disciplines.
  • Demonstrates strong organizational skills and the ability to multi-task.
  • Excellent communication skills, written and oral.
  • Ability to work well in a team, process-oriented environment.
  • Ability to adapt to challenging situations and execute problem solving skills.
  • Able to oversee management of projects from start to finish.
  • Self-directed, self-motivated with sense of urgency to execute solving issues that arise.
  • Prepare and distribute well organized, clear and concise memos, reports and documentation.
  • Strong understanding of email and/or digital marketing practices.
  • Experience working in Microsoft Power Point, Excel, and Office 365 applications.

Additional Information

Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • MapRLanguages
    • D3JSLibraries
    • jQueryLibraries
    • ReactLibraries
    • Juptyer NotebookLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • CakePHPFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • HbaseFrameworks
    • Kafka Frameworks
    • StormFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • GreenplumDatabases
    • NoSQLDatabases

Location

101 N Wacker Drive, Chicago, IL 60606

An Insider's view of Epsilon

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Epsilon’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.

Paul

Associate Automation & Infrastructure Engineer

How do you collaborate with other teams in the company?

We collaborate through storytelling. It’s not ‘how’ we build it, but rather ‘why’ we build it. We need to tell stakeholders a story about a consumer pain point, solving it in a differentiated manner and the larger vision. Then, collaboration occurs as we incorporate feedback and have a motivated team building towards a shared vision.

Matt

VP, Product Management:

How would you describe the company’s work-life balance?

Conversant has a very good work-life balance, including unlimited PTO. As a young adult, traveling around the world is one my top priorities and working with a company that aligns with that is a huge plus. I have had the flexibility to visit 7 countries. That flexibility is one of many things that has kept me at Conversant for five years.

Alba

Team Lead, Engineering

What are Epsilon Perks + Benefits

Epsilon Benefits Overview

At Epsilon, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Culture
Volunteer in local community
Epsilon participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Epsilon has a Social Committee that organizes social, charitable and sports activities.
Daily sync
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Epsilon team fitness initiatives include intramural softball, volleyball and soccer.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Epsilon provides back-up care benefits.
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Epsilon hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Game Room
Happy Hours
Happy hours are hosted at team's discretion.
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Epsilon offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Epsilon hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Time allotted for learning
Epsilon encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available
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