Caterpillar
Cat Digital uses digital technologies to help Caterpillar Inc. customers build a better, more sustainable world.
Hybrid

RETAIL COMMUNICATION & ADVOCACY MANAGER

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Description

Retail Communication & Advocacy Manager

 

Are you passionate about customer success?

Caterpillar provides services to our customers far beyond the initial equipment sale. We leverage connected equipment and our decades of application expertise to enhance customer performance. Caterpillar's Construction Industries Services Division (CISD) exists to support enterprise efforts to deliver value-added services to customers. By enhancing customer value,

Caterpillar and our dealers create the opportunity to profitably grow our businesses while reducing the impact of market cycles.

 

Services is where we are investing our time, talent and money because they drive value for our customers, our company and our dealers. If you have a passion for helping customers succeed and want to be part of growing services, now is a great time to join CISD. 

 

JOB PURPOSE:
The Communication & Advocacy Manager will be responsible for building connections with key internal and external business partners with a strong focus best serving our Retail customers and ensuring aligned messaging across the enterprise. The incumbent will identify external industry affiliation opportunities to drive increased touchpoints with Retail customers and ensure that we are best positioned to drive value through Integrated Service Offerings by channel (Digital & Physical).
 

JOB RELATED STATISTICS:
Geographic Responsibility: Global
 

JOB DUTIES:
This is a highly strategic role that relies on effective networking and exceptional interpersonal skills, as there is significant interdependency across Caterpillar with key business partners including CISD (all departments), MBDs (EXD, EMD, BCP), Component Product Groups, PSLD, Cat Financial, Global Service and the DSDs. The Communication & Advocacy Manager is diligently focused on delivery and execution relying on their strategic perspective to assure the most relevant communication lines, affiliations and content in order to drive Retail STU growth. Responsibilities include but are not limited to the following:

• Develop and lead internal communication strategy with key partners including DSD, PLSD, BCP, EXD, EMD, Cat Fi and Component Product Groups
• Develop and lead dealer communication strategy with Sales and Marketing key stakeholders
• Develop and lead Social Media communication strategy in target Countries (US, China, Mexico, Brazil, India)
• Process owner for Webinars (Integrated Services / Training / Awareness) / Industry Event Participation
• Identify and build Industry Affiliations that enable connection and engagement with Retail customers
 

 

Basic Requirements:

  • 4 year College or University Degree is required
  • 5-10 years of job-related experience is required

 

Top Candidates Will Also Have:

  • A high degree of mechanical aptitude is desirable and must possess good human relations, people management, advocacy (demonstrated in previous roles) and communication skills.
  • Extensive product/market knowledge with experience in marketing related field is desired

 

Additional Information:

  • Locations for this role will be Peoria, IL or Chicago, IL
  • Travel 10% or less for this role
  • Relocation assistance is provided for this role.

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Employee benefit details

Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world. Here you earn more than just an hourly wage, because we value your performance, we offer a total rewards package that provides day one benefits (medical, dental, vision, RX, and 401K) along with the potential of a monthly bonus.

Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).

 

Final details

Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status.

 

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.Caterpillar.com/Careers

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What are Caterpillar Perks + Benefits

Culture
Volunteer in local community
Caterpillar Inc. participates in local volunteer activities such as the Chase Corporate Challenge
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Recreational clubs
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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