Job Summary
The Account Manager provides our clients with exceptional service by developing and executing personalized messaging and creative strategies to achieve client business objectives. The Account Manager is also accountable for maintaining and optimizing client revenue in an ROI-focused environment, ultimately to help grow market share.
Essential Functions and Responsibilities
Campaign Strategy:
• Apply understanding of client objectives, consumer behavior/motivations, marketing and branding principles, available data and Conversant products to develop campaign/messaging strategy recommendations
• Develop and manage client roadmaps against quarterly account forecasts
Execution, Process, & Project Management:
• Partner with cross-functional teams on account and campaign set-up to achieve strategic goals
• Demonstrate expertise in all Conversant Account Management tools and processes
• Manage campaign launches across cross-functional teams to ensure strategic, effective, timely and efficient execution
Reporting & Analytics:
• Monitor and manage program performance/KPIs to identify account risks and develop mitigation strategies
• Create and present campaign performance reports to clients
• Interpret and apply analytical insights to optimize program(s)
Client Growth:
• Identify opportunities for client program expansion
• Partner with Client Development Director to present new opportunities to clients
Operational Efficiency:
• Seek standardization and automation wherever possible
• Drive operational efficiency and scalability
• Drive adoption of products, tools, processes and best practices throughout team
Team Building & Leadership:
• Work effectively across large cross-functional teams
• Foster a collaborative environment to encourage a respectful exchange of ideas between cross-teams
Requirements
Bachelor's Degree from four-year college or university
4+ in Account Management or Project Management(digital marketing or interactive agency experience is a plus)
Excellent client service acumen, presentation and writing skills
Creative, self-starter, who thrives in a dynamic, fast-paced work environment
Ability to manage and prioritize multiple tasks and projects
Track record of working across an organization to get things done
Ability to learn quickly and think strategically
Proficient in Excel, Word, PowerPoint
Conditions of Employment
All job offers are contingent upon successful completion of certain background checks which unless prohibited by applicable law may include criminal history checks, employment verification, education verification, drug screens, credit checks, DMV checks (for driving positions only) and fingerprinting.