Job Summary

The Account Manager provides our marketing clients with exceptional service by developing and executing personalized messaging and creative strategies to achieve client business objectives. The Account Manager is also accountable for maintaining and optimizing client revenue in an ROI-focused environment, ultimately to help grow market share.

Essential Functions and Responsibilities

Campaign Strategy: 

• Apply understanding of client objectives, consumer behavior/motivations, marketing and branding principles, available data, and Conversant products to develop campaign/messaging strategy recommendations

• Develop and manage client roadmaps against quarterly account forecasts   

Execution, Process, & Project Management: 

• Partner with cross-functional teams on account and campaign set-up to achieve strategic goals

• Demonstrate expertise in all Conversant Account Management tools and processes

• Manage campaign launches across cross-functional teams to ensure strategic, effective, timely and efficient execution

Reporting & Analytics: 

• Monitor and manage program performance/KPIs to identify account risks and develop mitigation strategies

• Create and present campaign performance reports to clients

• Interpret and apply analytical insights to optimize program(s)

Client Growth: 

• Identify opportunities for client program expansion

• Partner with Client Development Director to present new opportunities to clients

Operational Efficiency: 

• Seek standardization and automation wherever possible 

• Drive operational efficiency and scalability

• Drive adoption of products, tools, processes and best practices throughout team

Team Building & Leadership: 

• Work effectively across large cross-functional teams

• Foster a collaborative environment to encourage a respectful exchange of ideas between cross-teams

Requirements

• Bachelor's Degree from four-year college or university

• 4+ in Account Management or Project Management (digital marketing or interactive agency experience is a plus)

• Recent and relevant experience working with CPG/shopper marketing clients

• Excellent client service acumen, presentation and writing skills

• Creative, self-starter, who thrives in a dynamic, fast-paced work environment

• Ability to manage and prioritize multiple tasks and projects

• Track record of working across an organization to get things done

• Ability to learn quickly and think strategically

• Proficient in Excel, Word, PowerPoint