Business Development Manager, Brand Partnerships

Overview

Leveraging partnership and business development experience, the Brand Partnerships Manager identifies and delivers strong partners that will satisfy the clients’ marketing and business needs, to ultimately drive sales.

 

This person will be responsible for:

  • Partner/property identification & recommendation to client.
  • Scouting and engaging with partners, negotiating terms, and managing ongoing relationships.
  • Develop sales materials that are tailored to individual partner needs.
  • Plan, pitch and handle negotiations. This person will have discretion when it comes to negotiating complex deals, involving deal structure, margin and other critical contract terms.
  • Develop deal points and take partner to contract.
  • Follow through and work with Account team to ensure all partner commitments have been met.
  • Manage a pipeline of multiple partners and close deals to meet quarterly metrics.
  • Identification of potential new partners and work with internal cross-functional teams to help deliver against existing promotions.

 

Maintains good knowledge of industry trends, regularly gathering industry intelligence and sharing relevant information within the Brand Partnerships and or Account teams and where appropriate, with the rest of the agency.

Responsibilities

  • Understands clients’ business and challenges.
  • Works to identify new opportunities to deliver fresh and relevant partners for T-Mobile
  • Brainstorm promotional partners and concepts
  • Communicates with and nurtures relationships with selected partners, including but not limited to consumer products, films, home entertainment, gaming, digital, music, and retail.
  • Research prospective partners to learn their business, new products, upcoming initiatives and objectives to help assess fit and sales approach
  • Actively participates in the development of the strategy, helps to shape recommendations.
  • Reach out to prospective partners and manage tracking of outreach, secure NDAs, create tailored partner proposal presentations
  • Must have an existing network of corporate contacts and established relationships to aid in sourcing appropriate partner contacts
  • Hit the ground running and drive prospective new partner meetings
  • Organize and prepare for meetings, developing recommendations based on target audience
  • Build relationships with key partner contacts and ensure partners’ business needs are being met and business objectives are being achieved
  • Draft business terms, manage review and approval of joint partner agreements with legal with attention to detail
  • Channel partner feedback to internal teams and management
  • Track and maintain working knowledge of partner redemption rates as benchmarks and use this data to develop future partner deal recommendations
  • Maintains ongoing partner status internally and for clients
  • Must have good knowledge of industry and communicate relevant business trends
  • Attend selected trade shows and off-site meetings as needed and represents both the agency and the client in a professional and helpful manner.

Desired Skills & Experience

Education:

Bachelor’s degree in business, marketing or related field required

 

Experience:

  • 8+ years’ experience in Business Development or Partnerships with established partner relationships
  • Prior experience with brand partners, promotions, putting together deal terms from negotiation through closed deals
  • Become an expert within your designated vertical
  • Food, Retail, Entertainment or Mobile experience
  • Adult and Millennial Marketing, Client Service, Partner Management, Relationship Development, Trend Tracking, Industry Reporting
  • Understanding of the client’s business and ability to articulate and persuade using the client’s business language
  • Have a knowledge, interest and passion for building strong relationships with partners
  • Engaged and proactive, demonstrates initiative and go-getter
  • Strong work ethic, attention to detail, and an ability to work effectively under tight deadlines
  • Experience negotiating and being thoughtful in partnership agreements/handling contracts, developing relationships and negotiating various types of deals. Experience handling contracts and being thoughtful in negotiations
  • Think creatively to problem solve partnership endeavors
  • Strategically position decks that tell the client story and proposal
  • Strong relationship management, presentations, time and project management skills
  • Excellent oral and written communication skills
  • Computer skills (Must be strong user of Microsoft Word, Excel and PowerPoint + key email, schedule and internet applications, etc.)
  • Must be comfortable accessing online databases and conducting Internet research
  • Experience analyzing and synthesizing data and using this information to make recommendations that drives engagement
  • Must be able to understand complex business objectives and effectively communicate intelligence and strategy to client, TMS employees at all levels and to partners

 

Essential Physical/Other Requirements

  • Some travel required (10% - 15%)
  • Works under frequent time pressures and distractions
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Technology we use

  • Engineering
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Location

Our company is in the heart of the Loop, making for an easy commute. We are blocks away from the river and the lake surrounded by trendy hotspots.

An Insider's view of The Marketing Store

How would you describe the company’s work-life balance?

The Marketing Store offers employees an incredible work life balance. We all work hard to get the work done but our personal lives and passions outside of work are always supported. Employees are encouraged to have flexible work schedules, working remotely when needed and finding time to do what they love in and out of the office.

Alysha

Vice President, Communications

What's the biggest problem your team is solving?

We’re leveraging data to solve marketing challenges for clients to understand who their customers are, and to activate future games & promotions. By using data, we’re enabling our clients to make data driven decisions and create custom experiences that will resonate with their target audience.

Wendy

Senior Director, Analytics

What makes someone successful on your team?

Being solutions oriented is the secret to success at The Marketing Store. We’re lucky to work with some of the biggest brands on new digital initiatives – which means we are often navigating in the unknown and encountering new scenarios. Successful team members can access current road blocks and determine how they can help solve the problem.

Leigh Anne

Director, Product Management

How do your team's ideas influence the company's direction?

Analytics is at the core of what we strive to achieve at TMS – measurable impact to our client’s business. The decision science team is responsible for enabling the descriptive and prescriptive marketing analytics that drive strategic recommendations and shape the programs that we execute across the agency.

Tom

Manager, Decision Sciences

How do you empower your team to be more creative?

I let creatives do what they came here to do by empowering them to think and have a point of view. Make them trust me because I commit to their development and follow through. I challenge their thinking and executions, so they can think strategically. Respect them as humans and provide them with an environment where they have fun and can grow.

Diana

Vice President, Creative Director

What are The Marketing Store Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
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