National Sales Manager

| Chicago


Position Overview:

Catch Co is looking for a highly motivated and action-oriented sales professional to lead our retail & wholesale channel expansion throughout the US. We want someone who is passionate about the outdoors, and will use that passion to excite customers about Catch Co’s full line of products. You must have excellent communication skills, strong business acumen, and be able to build relationships with current and future customers.

Catch Co is the parent company of a suite of branded products in the fishing and outdoor goods space, including the following:

  • Mystery Tackle Box (
  • Biospawn (
  • Gamechanger Lures
  • 10,000 Fish
  • Heavy Metal Tungsten
  • Stickies Hooks
  • Hard Hat Jigs
  • Catch Co Series

You will act as the national sales manager for these brands and future Catch Co brands in development. The most exciting of these will be influencer/pro partnerships that will be announced in the coming months.


What you will do:

The national sales manager is responsible for achieving sales objectives throughout the US and Canada. We are looking for someone who has the proper suite of skills, but also previous relationships with relevant outdoor retailers/wholesalers and other high potential channels. This will be the first individual hired by Catch Co to focus exclusively on 3rd party retail sales. Catch Co is primarily an ecommerce player with very strong digital marketing and branding expertise. Our brands already have a tremendous following online and we are looking to translate that following into other channels. For example, Mystery Tackle Box has nearly 700k followers on facebook, and we will leverage that marketing/brand/social experience to drive forward retail sales.

The national sales manager will generate leads and opportunities to sell Catch Co brands into retail, while also communicating the brand story, presenting products to buyers, understanding competitive trends, and recommending potential business opportunities. It will be highly focused on identifying and meeting with the appropriate buyers at retailers, but will also perform the following functions:

  • Deeply learning Catch Co brands and products to understand key features, benefits, use cases of our products
  • Building an organized retailer coverage plan, and identifying the key individual buyers at each retailer/wholesaler
  • Establishing strong relationships with customers across multiple channels
  • Developing and maintaining appropriate sales collateral (e.g., sell sheets and price lists)
  • Preparing sales reports and customer reports
  • Attending sales meetings, training programs and trade shows as needed
  • Managing sales expenses within a budget
  • Work effectively with operations, marketing and customer service departments as needed


  • Bachelor’s Degree strongly preferred
  • Minimum of 3 years of outside sales experience selling consumer goods through wholesale/ retail channels
  • Interest and knowledge of fishing preferred
  • Outdoor and sporting goods experience preferred but not required
  • Consumer products experience preferred but not required
  • Existing relationships with buyers in the outdoor goods space preferred but not required
  • Willingness to travel 30-50%+ of time on the road to customers


What will make you successful:

  • Passion for the outdoors
  • Self-starter, self-motivated with strong time management skills
  • Competitive, self-confident and action-oriented
  • High Level of curiosity and creativity
  • Strong sense of humor


  • Base salary to start then commission kicks in.
  • “Take what you need” unlimited vacation policy
  • 5 summer “Company Outdoors Days”
  • Medical, Dental, Vision insurance - We cover 85% of employee premiums
  • 401(k) program
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We are located in Chicago's West Loop neighborhood across the street from the French Market and Ogilvie Transportation Center.

An Insider's view of Catch Co.

What's the biggest problem your team is solving?

Out of all of the things I do as Senior Content Manager at Catch Co, the most fun (and challenging) is creating content around Karl VonDibble. Karl is the official face of our company. With him being a larger-than-life character, it gives us an endless opportunity to create content around his hi-jinks. This can be both overwhelming and exciting.

Brett Forde, aka MTB Hat Guy

Senior Content Manager

How has your career grown since starting at the company?

Catch Co. continuously encourages me to expand my skill set and advance my career, particularly when I transitioned into my new role within the company. I have the opportunity to work on high-impact projects, collaborate with senior leaders, and drive company culture – all while collaborating with team members across functions.

Natalie Robinson

Special Projects Manager

What is your vision for the company?

We believe the unknown is best explored together. We exist to create a community of discoverers. Our vision is for every angler in America to discover something great, unexpected or memorable through one of our brands.

Ross Gordon


How do you collaborate with other teams in the company?

One of our key objectives is to put the right data in the hands of our decision makers via our self-service analytics platform. We’re constantly talking to our peers in marketing, operations, etc., about the issues they’re trying to solve, building tools to help them analyze those issues, and improving those tools through a constant feedback cycle.

Nick Johnson

Strategy and Analytics Manager

What are Catch Co. Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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