Digital Sales Manager
Legacy, the global leader in online memorial tributes, is a top-30 website in the U.S. where users have a permanent, shareable space to commemorate the lives of their loved ones and strengthen their bonds with family and community.
Every day, millions of people visit Legacy.com to honor and nurture their connections to those whose lives they care about. Uniquely open to profound messaging at this focused moment, they respond by sharing memories, purchasing gifts, finding event information, and making plans. Legacy delivers its community-targeted content daily via 1,500 local news media partners. Our audience combines some of the world’s strongest news brands with hometown news networks across all 50 U.S. states.
Responsibilities
- Drive new sales, grow revenue and identify new business opportunities.
- Establish and grow a direct to agency pipeline.
- Sell Legacy.com programmatic advertising capabilities to agencies and brands.
- Establish key contacts with media buyers across a variety of categories and verticals.
Desired Skills and Experience
- Demonstrated expertise in wide variety of digital advertising sales concepts, practices and procedures.
- Experience with programmatic direct selling including established PMPs with trading desks.
- Understanding of DMPs, DSPs, SSPs and data targeting.
- Self-starter with a proven track record of meeting and exceeding revenue goals.
- Superior skills in order to create, present and implement innovative advertising sales programs
- Confidence and ability to negotiate deals and ability to respond to RFP’s
- Must have a network of relationships at key agencies and contacts across categories
Qualifications
- BA/BS degree
- 5+ years in digital sales with proven expertise
- Successful online advertising sales experience
- Comfort working in a rapidly changing environment
- Ability/willingness to travel, as needed