Regional Sales Manager, C-Store Central
RXBAR: We manufacture, market and distribute whole food protein bars. While the protein bar market is crowded, RXBARs are the cleanest protein bar available and our branding stands out. A unique, “No B.S” value proposition has propelled RXBAR to a top brand in the bar category.
Regional Sales Manager, C-Store- Central: Regional Sales Manager, C-Store- Central is responsible for growing our business in the C-Store Channel in the Central US.
General Functions + Responsibilities:
Sales
- Build strong relationships with C-store buying teams within the Midwestern Region
- Develop and execute strategic sales plan with Director of Sales – Small Format, VP of Sales and Sales Planning Manager for key retailers within the region
- Research and actively seek new business in alignment with priorities developed with the Director of Sales and VP of Sales
- Expand the business by securing new doors, added SKUs and merchandising programs
- Ensure execution of new product launches, promotions and secondary placements
- Leverage insights from Category Insights team to bring relevant and timely data to our retail and vendor partners
- Build relationships, influence, lead and train assigned brokers
- Tone Setting: Embody the RXBAR culture and sales team values and reinforce the “RXBAR Sales Call”
- Cultivate great relationships throughout the food industry
- Communicate and implement price changes as provided from management
- Prepare for and meet with customers during business reviews
- Sell and manage to revenue and promotional trade spend budget
- Lead, train and build a strong relationship with assigned brokers
- Actively participate in industry trade shows and customer shows
Planning and Strategy
- Work with Broker partners and RXBAR’s Sales Analytics and Sales Planning teams to understand and manage:
- Distribution
- Voids
- In-stock Levels
- Pricing/Promotion
- Off-Shelf & Display Compliance
- Leverage insights from Category Insights & Sales Planning to elevate RXBAR’s presence throughout the stores
- Build a deep understanding of the retailer’s business. Talk to other brands, brokers and buyers, listen to earnings calls and read articles related to the C-Store Channel
- Anticipate retailer response to changes in RXBAR pricing and distribution
- Proactively communicate with Sales Planning team to stay ahead of programs that create executional challenges
- Prioritize retailers for new item launches in collaboration with Director of Sales, VP of Sales and Sales Planning team
Cross Functional
- Leverage Category Insights, Supply Chain & Sales Support Team to forecast as accurately as possible
- Work with Marketing, Supply Chain & Sales Planning to develop, plan and execute display programs within the channel
- Collaborate with Sales Support & Category Insights team to identify trends and opportunities for brand development within the C-Store Channel
- Communicate with Category Insights team about important, needle moving programs so they can provide post event analysis
- Provide thoughtful insight into pricing structure within the region
- Identify and communicate merchandising and shopper marketing programs to VP of Sales, Sales Planning and Marketing
- Work with Sales and Finance teams to build an annual sales plan and review weekly updates and progress with Manager
- Understand the competitive dynamics in the C-Store Channel. Where can we learn from leaders and what opportunity exists to take more share?
- Maintain excellent customer and RXBAR employee interdepartmental relationships
Skills & Qualifications:
- Bachelor’s degree in related field required
- 5+ years’ experience in retail sales and merchandising in within the C-Store Channel
- Proven and successful sales management track record
- Leadership skills and competencies for advancement within the company
- Established relationships with distributor and retailer customer base
- Experience in sales and expense budgeting and management to budget
- Broker management experience
- Excellent communication skills with external customers, peers, supervisors, and internal supporting departments
- Ability to travel for trade shows, sales calls, and meetings - approximately 60% of time
- Proven integrity in life/employment and honesty in dealings with others
- Experience and proficiency with Microsoft Office programs
- Occasional and event related weekend work is required
Total Rewards Package: Competitive salary, comprehensive benefits package, 401K plan with RXBAR match, cell phone & fitness membership reimbursement, subsidized commuter benefits, bike & helmet, unlimited RXBARs, RXBAR gear and invaluable experience growing a company.