Regional Sales Manager, C-Store Central

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RXBAR: We manufacture, market and distribute whole food protein bars. While the protein bar market is crowded, RXBARs are the cleanest protein bar available and our branding stands out. A unique, “No B.S” value proposition has propelled RXBAR to a top brand in the bar category.

Regional Sales Manager, C-Store- Central: Regional Sales Manager, C-Store- Central is responsible for growing our business in the C-Store Channel in the Central US. 

General Functions + Responsibilities:

Sales

  • Build strong relationships with C-store buying teams within the Midwestern Region
  • Develop and execute strategic sales plan with Director of Sales – Small Format, VP of Sales and Sales Planning Manager for key retailers within the region
  • Research and actively seek new business in alignment with priorities developed with the Director of Sales and VP of Sales
  • Expand the business by securing new doors, added SKUs and merchandising programs
  • Ensure execution of new product launches, promotions and secondary placements
  • Leverage insights from Category Insights team to bring relevant and timely data to our retail and vendor partners
  • Build relationships, influence, lead and train assigned brokers
  • Tone Setting: Embody the RXBAR culture and sales team values and reinforce the “RXBAR Sales Call”
  • Cultivate great relationships throughout the food industry
  • Communicate and implement price changes as provided from management
  • Prepare for and meet with customers during business reviews
  • Sell and manage to revenue and promotional trade spend budget
  • Lead, train and build a strong relationship with assigned brokers
  • Actively participate in industry trade shows and customer shows 

Planning and Strategy

  • Work with Broker partners and RXBAR’s Sales Analytics and Sales Planning teams to understand and manage:
    • Distribution
    • Voids
    • In-stock Levels
    • Pricing/Promotion
    • Off-Shelf & Display Compliance
  • Leverage insights from Category Insights & Sales Planning to elevate RXBAR’s presence throughout the stores
  • Build a deep understanding of the retailer’s business. Talk to other brands, brokers and buyers, listen to earnings calls and read articles related to the C-Store Channel
  • Anticipate retailer response to changes in RXBAR pricing and distribution
  • Proactively communicate with Sales Planning team to stay ahead of programs that create executional challenges
  • Prioritize retailers for new item launches in collaboration with Director of Sales, VP of Sales and Sales Planning team

Cross Functional

  • Leverage Category Insights, Supply Chain & Sales Support Team to forecast as accurately as possible
  • Work with Marketing, Supply Chain & Sales Planning to develop, plan and execute display programs within the channel
  • Collaborate with Sales Support & Category Insights team to identify trends and opportunities for brand development within the C-Store Channel
  • Communicate with Category Insights team about important, needle moving programs so they can provide post event analysis
  • Provide thoughtful insight into pricing structure within the region
  • Identify and communicate merchandising and shopper marketing programs to VP of Sales, Sales Planning and Marketing
  • Work with Sales and Finance teams to build an annual sales plan and review weekly updates and progress with Manager
  • Understand the competitive dynamics in the C-Store Channel. Where can we learn from leaders and what opportunity exists to take more share?
  • Maintain excellent customer and RXBAR employee interdepartmental relationships

Skills & Qualifications:

  • Bachelor’s degree in related field required
  • 5+ years’ experience in retail sales and merchandising in within the C-Store Channel
  • Proven and successful sales management track record
  • Leadership skills and competencies for advancement within the company
  • Established relationships with distributor and retailer customer base
  • Experience in sales and expense budgeting and management to budget
  • Broker management experience
  • Excellent communication skills with external customers, peers, supervisors, and internal supporting departments
  • Ability to travel for trade shows, sales calls, and meetings - approximately 60% of time
  • Proven integrity in life/employment and honesty in dealings with others
  • Experience and proficiency with Microsoft Office programs
  • Occasional and event related weekend work is required

Total Rewards Package: Competitive salary, comprehensive benefits package, 401K plan with RXBAR match, cell phone & fitness membership reimbursement, subsidized commuter benefits, bike & helmet, unlimited RXBARs, RXBAR gear and invaluable experience growing a company.

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Location

We're so lucky to be in the great neighborhood of River North surrounded by food and coffee! Our office is also right off of the Merch Mart 'L' stop!

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