Search Engine Marketing Specialist (SEM) at Affinitiv

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Join our award-winning A-Team! 

Ready to produce exceptional results with exceptional people?  Get in touch, we would love to get to know you. 

Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go-to experts in the industry. Not only do we work with over 6,500 dealerships and every major manufacturer in the country, we’re well-versed in OEM standards and the intricacies of a dealership or group’s local business.

The primary goal of a Search Engine Marketing Specialist is to be on the front lines of Google Ads innovation. Working alongside the Digital Account Executives (DAE), you will execute the strategy set forth for the client, ensure each client budget is spent efficiently and effectively, and offer strategy advice with the goal of optimization and client success in mind. After attending our SEM Bootcamp, you will receive a number of current client accounts to begin working with. You will spend your days working within the Google Ads and Microsoft Ads platforms to fully saturate each of your dealers’ markets and achieve their growth goals. As you grow and hone your digital marketing skills within Affinitiv, your account load will grow with you, opening the door to new opportunities and challenges.

The overall purpose of the Search Engine Marketing Specialist is to support the Digital Account Executive (DAE) with the execution of the strategy set forth for the client by ensuring the monthly budget is spent evenly throughout the day and month. This person will receive current client accounts and new client accounts over a period of time and is expected to work with the DAE to maintain a high client retention rate. This person is responsible for overseeing the building and optimization of Google AdWords/Bing campaigns following the strategy guidelines set by the company and the client’s individual needs.

Position Responsibilities:

  • Manage a portfolio of dealership accounts and track pacing on a monthly cycle.
  • Offer strategy and budget recommendations focused on client growth and retention.
  • Actively monitor bidding strategies and ensure the client is receiving the best possible results for their individual needs.
  • Confirm that all account settings and targeting methods are accurate at all times.
  • Optimize campaigns within Google Ads and Microsoft Ads by executing changes necessary to improve Key Performance Indicators (KPI) on a daily basis.
  • Complete assigned tickets for any new display/video ads
  • Create and assign tickets to resolve tech issues and creative asset requests.
  • Send trademark approval requests when needed.
  • Oversee a variety of daily/monthly/quarterly tasks for assigned accounts.
  • Stay up to date with the latest digital marketing trends and find innovative way to implement these trends into your book of business.

Position Requirements:

  • Bachelor’s degree in Marketing, Communication or Business preferred.
  • 1 or more years in digital/traditional marketing, media, social advertising or auto industry.
  • Exposure to digital marketing, media, social advertising or the auto industry Must be detailed oriented and self-motivated.
  • Must be detailed oriented and self-motivated.
  • Able to thrive in a fast-paced, deadline driven environment.
  • Take initiative & be organized.
  • Must be able to take direction well.
  • Experience with SEM/Display/Remarketing/SEO/YouTube True View is desired but not a requirement.
  • Google Ads certifications possessed (fundamentals, search, display, and video).

Work from Here

At Affinitiv, we have the best of both worlds.   Our team members have embraced remote work and our Work from Here program allows for remote working and the utmost flexibility while keeping in person collaborating thriving in a safe work environment.   Our Work from Here approach gives team members a choice to work on campus or remote, leaders can hold in person or virtual team meetings to collaborate and cultivate relationships.

Affinitiv knows you have interests outside of work, which is why we offer a comprehensive benefits package that includes medical, dental, vision and 401K effective day 1 just to name a few.   We also offer generous PTO so you can enjoy off time with family and friends.   

At Affinitiv, we celebrate diversity, equality, and an inclusive environment.

Affinitiv is committed to providing an environment of mutual respect where equal employment opportunities are extended to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

All aspects of employment are decided on the basis of qualifications, competence, merit, and business needs. Affinitiv is proud to be an equal opportunity employer.


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What are Affinitiv Perks + Benefits

Affinitiv Benefits Overview

Every employee is valued at Affinitiv and our employee's health and well‑being are important to us. We are proud to provide employees and their dependents with valuable and significant benefits. You and your family have unique needs, which is why Affinitiv offers a variety of benefit plans from which you may choose.

Culture
Volunteer in local community
We do offer 8 hours per year of volunteer time off (VTO)
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Affinitiv recently launched a Diversity charter & Inclusion council to celebrate our differences, drive business success & have fun!
Diversity manifesto
Diversity Employee Resource Groups
The Affinitiv Diversity Council is BRIDGE: Building Real Inclusion via Deliberate Growth and Empathy.BRIDGE is a group of Affinitiv team members & leaders focused on diversity, equality & inclusion.
Hiring Practices that Promote Diversity
At Affinitiv, we celebrate diversity, equality, and an inclusive environment. Affinitiv is committed to providing an environment of mutual respect and where differences are celebrated.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dependent Care and Parking/Transit
Disability Insurance
Short term and Long term disability
Dental Benefits
Aetna PPO
Vision Benefits
VSP
Health Insurance Benefits
All plans utilize PHCS network and include a comprehensive prescription drug program as well as telemedicine coverage with a $0 copay.
Life Insurance
Basic Group Life Insurance - Affinitiv pays 100% of this benefit.
Pet Insurance
Optional Pet Insurance is through Nationwide and will cover all household pets and is a no network reimbursement program.
Wellness Programs
Mental Health Benefits
Employee Assistance Program - provides many important services and resources to Affinitiv employees including health & wellness, stress, grief counseling, and legal issues to name a few
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Affinitiv will contribute 50% match up to 6% and there is no waiting period to get started! There is a 3 year vesting period and 401K plan is managed by Fidelity.
Company Equity
The purpose of the plan is to provide all Affinitiv employees with a financial interest in the success of the company and reward efforts in contributing to that success. We win together!
Child Care & Parental Leave Benefits
Remote Work Program
Our 'work from here' policy allows for remote working and gives team members a choice to collaborate in person as leaders can hold meetings on campus.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
18 days PTO, 9 paid company holidays and 8 hours of volunteer day off
Paid Volunteer Time
8 hours annually to get involved in your communities and make a difference
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Affinitiv partners with Perkspot so our employees can enjoy a variety of discounts including fitness!
Home Office Stipend for Remote Employees
$150 reimburesment for home office needs.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Customized development tracks

Additional Perks + Benefits

At Affinitiv, we embrace "work from here" culture, so wherever that might be we are open and flexible on work location arrangements during our core business hours of 8-5 CST.
Affinitiv also offers a discount program through PerkSpot, which offers Affinitiv employees 30,000 national and local discounts including mobile services, travel, health, food and restaurants, tech, wellness, financial services, gym memberships, and more!

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