The Company

Conversant, Inc. is the leader in personalized digital marketing. Conversant helps the world's biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and the world's largest affiliate marketing network - all fueled by a deep understanding of what motivates people to engage, connect and buy. 

Job Description

The SVP Business Development is responsible for all Business Development strategy, operational planning and optimization, performance management, talent acquisition and development, and overall outstanding marketing work for all of the Conversant lines of business excluding CJ Affiliate. The SVP BD along with their regional/vertical VP level team, will focus on revenue targets, client experience, and growing account relationships to deliver a unique personalized consumer experience at immense scale.        

Responsibilities

• SVP  Business Development will use his/her understanding of the industry and the competitive landscape in order to develop strategies to achieve the company's revenue targets, accelerate its growth and respond to challenges.

• SVP will also need to develop relationships with corporate leaders at target clients, engaging in strategic discussions and overseeing the process and closing the deal.

• Drives results through others, manages team performance and holds team accountable against business metrics.

• Translates market and client business strategies into specific actions to generate sales and revenue.

• Directs sales activities and processes that generate new business and deepen existing relationships.

• Sets sales goals and guides subsequent goal-setting processes

• Prepares budgets and revenue forecasts.

• Obtains, allocates and adjusts resources to achieve sales and service goals.
• Oversees management of pilot pricing strategy to drive most profitable long term sales.
• Meets with key accounts.
• Recruits, hires and ensures ongoing training and development of Account Executives.
• Goes on sales calls and conducts in-field coaching to develop Account Executives.
• May review and adjust sales territories, product mix targets and assigned call lists.

Skills and Competencies

• Experienced enterprise sales management professional with 15+ years experience managing team of 50+ BD sales professional. 

• Understanding of complex and lengthy sales cycles and how to create achievable milestones and deliver meticulous follow-up

• Excellent communication skills with the ability to make compelling presentations to an audience of diverse and senior business stakeholders

• Proven ability to negotiate and close deals

• Must be strategic, flexible, tenacious and results-oriented

• Comprehensive knowledge ad technology: DMP, DSP, Data Onboarding, Device Matching, 3rd party ad-server, attribution vendors.  

• Orientation to managed services and desire to drive performance outcomes.

Preferred Technical Understanding

Understanding and general working knowledge of the following:

·         PII/CDI world

·         DMP, CDP and Marketing CloudsActivation platforms

·         RTB Systems

·         Sell-Side Platforms

·         Campaign management

·         Attribution

·         Device Graphs and matching logic

·         Walled gardens

Requirements:

• Bachelor’s degree, MBA a plus.  Degree in statistics, mathematics, economics, engineering, information management, social sciences or a business/marketing related field preferred.

• 20+ years’ experience in a sales/hunter role

• 15+ years of progressive experience in a quantitative data driven field and experience working with unstructured data and creating a story from that data

• A passion for digital marketing and data analytics

• Proficiency with Microsoft Excel and PowerPoint

Skills and Competencies

• Experienced enterprise sales management professional with 15+ years experience managing team of 50+ BD sales professional. 

• Understanding of complex and lengthy sales cycles and how to create achievable milestones and deliver meticulous follow-up

• Excellent communication skills with the ability to make compelling presentations to an audience of diverse and senior business stakeholders

• Proven ability to negotiate and close deals

• Must be strategic, flexible, tenacious and results-oriented

• Comprehensive knowledge ad technology: DMP, DSP, Data Onboarding, Device Matching, 3rd party ad-server, attribution vendors.  

• Orientation to managed services and desire to drive performance outcomes.

Preferred Technical Understanding

Understanding and general working knowledge of the following:

·         PII/CDI world

·         DMP, CDP and Marketing CloudsActivation platforms

·         RTB Systems

·         Sell-Side Platforms

·         Campaign management

·         Attribution

·         Device Graphs and matching logic

·         Walled gardens