About Brideside

Brideside is a direct to consumer bridal brand upending the $13BN wedding retail industry. We started out as a bridesmaid dress retailer and became known for our online, ultra-concierge service. We’ve realized explosive growth in the past few years and have expanded our offering into multiple showroom experiences (Chicago, NYC, Boston, Charlotte) and now into the bridal gown category.  

Brideside's showrooms, digital tools and try at home program make it easy for bridal parties to coordinate, no matter where they live. Founded by Sonali Lamba & Nicole Staple, we are a rapidly growing team of innovators, fashion lovers, technologists and can-doers.

About the Role

We are looking for a talented and energetic VP of Sales to join our team and oversee our ~50 person sales team. Our multi-level sales organization is composed of stylists and support staff who use our technology tools, data and customer acquisition funnel to provide personalized service and styling to bridal parties. Working closely with other functional leads, this role will entail strategic and tactical activities, with a focus on building for scale, performance optimization, retention and customer experience. The VP of Sales will have a proactive approach to sales development, addressing day-to-day operating issues as well as providing strategic input.  

This is a unique opportunity to join a fast growing company that is disrupting the traditional retail model.  You will have a direct impact on the company’s growth and have the opportunity to shape and develop our sales organization.

Key Responsibilities

• Develop and lead a high performing sales team to achieve sales growth and profitability goals
• Oversee strategy and execution of recruiting, hiring and training
• Develop strategic sales roadmap for multi-year sustainable growth
• Provide detailed and accurate sales forecasting
• Leverage Salesforce capabilities, tools and roadmap to drive outsized sales growth
• Identify opportunities to improve stylist output and ROI
• Consistently analyze sales data, looking for both growth and missed opportunities
• Identify and communicate sales team metrics and KPIs
• Participate in cross functional strategy and planning activities
• Maintain top levels of awareness of bridal and retail industry trends, with a focus on the ever-changing ecommerce landscape
• Manage financial budgets across all areas of responsibility
• Instill a team culture that upholds Brideside’s values and vision and actively foster a positive working environment for the team

Skills & Qualifications

• 8+ years of successful experience leading sales teams
• Demonstrated consistent success in direct sales role
• Managed a national team of 25+ sales personnel
• Highly proficient in motivating and influencing sales teams
• Desire to coach and mentor others
• Experience developing departmental KPIs
• Strong analytical and creative problem solving skills
• Ability to thrive in fast-paced entrepreneurial environment
• Proficient with Salesforce CRM
• Alignment with Brideside values and ways of working

Brideside’s Total Reward Package

• Competitive pay + bonus potential + equity package
• Comprehensive benefit package, including medical, dental, vision, 401K, 100% paid parental leave, technology reimbursement and more
• Work from home office days & unlimited PTO
• Opportunity to have a direct impact on the business and to build a career with one of the fastest growing bridal companies in the US
• Be part of a unique start-up culture that seeks to empower women through professional development, mentorship and support
• Join a team of smart, loyal, hard-working and hilarious colleagues that you'd be hard pressed to find anywhere else

Brideside is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.