Segment Marketing Manager

Job Description

Join the Legal Tech Revolution at Litera

Are you ready to shape the future of how law is practiced? At Litera, we’re on a mission to Raise The Bar™️ for the legal profession by delivering transformational and globally-trusted solutions to law firms and corporate legal teams worldwide. We’ve been a leader in legal tech innovation for 30 years and are leading the legal AI revolution to this day with most of the world’s largest law firms as our clients. If you’re passionate about building AI-forward solutions that scale globally and want your work to impact millions of legal professionals worldwide, this is your opportunity to be part of an extraordinary team that’s elevating the craft of law.
 

As part of our strategic growth and commitment to fostering collaboration and operational excellence, we are transitioning to a hybrid working model across North America. We are establishing offices in Austin, Boston, Chicago, Denver, New York City, Philadelphia, New Jersey, Raleigh, and Toronto to serve as key operational hubs, and we are actively seeking talented individuals to join our team in this exciting new phase.

This position can be located in any of our North American offices. Candidates should reside within reasonable commuting distance, as this role requires on-site presence at least three days per week. This hybrid approach enables us to build a collaborative and innovative work environment while maintaining the flexibility that supports both productivity and work-life balance.

Overview: The Segment Marketing Manager will own marketing strategy and execution for a defined customer segment (e.g., BigLaw, mid-market, corporate legal, or government). This role shifts the focus from product-specific promotion to customer-centric engagement, ensuring our messaging, campaigns, and positioning deeply resonate with the unique needs of each segment. The Segment Marketing Manager will work closely with Product Marketing, Sales, and Demand Generation to drive segment penetration, pipeline growth, and customer loyalty.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies for assigned customer segments.

• Lead customer journey mapping to identify buying processes, decision criteria, and pain points.

• Create segment-specific messaging, positioning, and thought leadership content.

• Partner with Product Marketing to align product value propositions with industry relevance.

• Support Sales with segment-tailored enablement tools (e.g., buyer guides, pitch decks, objection handling).

• Drive integrated campaigns, ABM programs, and event strategies to build awareness and generate pipeline.

• Build relationships with industry associations, partners, and thought leaders within the segment.

• Track and report on key metrics including segment pipeline growth, market share, and customer engagement.

Qualifications:

• 5+ years of B2B marketing experience, preferably in SaaS, legal tech, or professional services industries.

• Strong understanding of customer segmentation, industry trends, and buyer personas.

• Proven success in developing go-to-market strategies tailored to specific industries or verticals.

• Excellent storytelling, messaging, and content creation skills.

• Ability to partner cross-functionally with Product, Sales, and Demand Gen teams.

• Experience in campaign development, event marketing, and account-based marketing (ABM).

• Data-driven mindset with the ability to measure and optimize marketing impact.

Why Join Litera?

• The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment

• Commitment to Employees: Our people commitment is based on what employees love most about being part of the team, focusing on tools that matter to the difference-makers in the legal world and amplifying their impact

• Global, Dynamic, and Diverse Team: Our is a global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem-solve together

• Comprehensive Benefits Package: Experience peace of mind with our health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance. We invest in your well-being and future, ensuring a rewarding career journey.

• Career Growth and Development: We provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles

The salary range for this position is $105,000 to $135,000. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Litera offers benefits such as a comprehensive benefits package, incentive and recognition programs, and 401k contribution (all benefits are subject to eligibility requirements).