Senior Growth Marketing Manager

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Arcadia is dedicated to happier, healthier days for all. We transform diverse data into a unified fabric for health. Our platform delivers actionable insights for our customers to advance care and research, drive strategic growth, and achieve financial success. For more information, visit arcadia.io.


Why This Role Is Important to Arcadia


The Sr. Growth Marketing Manager will be responsible for developing, managing, executing, and measuring marketing campaigns that drive pipeline growth and support our overall sales objectives. Reporting to the VP of Marketing, this role will work closely with our creative and product marketing teams to plan and execute multi-channel integrated campaigns that reflect our brand messaging and audience positioning across key digital channels which includes email, social media, search, display, and other digital platforms.


What Success Looks Like

In 3 months

· Analyze previous campaigns and develop recommendations for dramatically improving performance and MQL goal attainment

· Assume management responsibilities of digital marketing agencies and vendors


In 6 months

· Develop and own the monthly, quarterly, and yearly campaign calendar with concrete definitions of success across all relevant channels for both paid and unpaid lead-generation and nurture


In 12 months

· Scale our digital marketing strategy across new market verticals

What You'll Be Doing

  • Developing and executing paid and unpaid lead-generation and nurturing strategies across channels. Serving as strategic leader, analyst, and program manager
  • Planning monthly and quarterly full-funnel campaigns that convert engagement into a high-quality sales pipeline
  • Owning and driving marketing programs development from start to finish, from budgeting, planning, and execution to measurement and optimization
  • Executing all digital marketing activities with the assistance of agency partners (when available) which includes search, email, social media, and display advertising campaigns
  • Tracking the effectiveness of campaigns through overall engagement, opportunity progression, and pipeline generated
  • Collaborating with the inside sales team on outbound marketing strategies and activities
  • Collaborating with the broader marketing team and agency partners on SEO strategy and tactics
  • Overseeing one marketing operations manager. Ensuring the marketing and sales teams have the operations, analytics, and reporting capabilities they need to succeed
  • Identifying digital marketing trends, new technologies, evolving best practices, competitor activity, and testing opportunities that help drive the business forward
  • Overseeing relationships with all digital marketing agencies and vendors

What You'll Bring

  • BA/BS in marketing, communications, business management, or other related field
  • 7+ years digital marketing experience focused on B2B buyers
  • Strong healthcare background and experience targeting C-Suite Leaders and decision makers in the healthcare space
  • Strong knowledge of HubSpot, Salesforce, and 6Sense - Marketing Software tools and analytics
  • Firm understanding of Google Analytics, Google Ads, and LinkedIn
  • Proven track record of planning and executing integrated marketing campaigns
  • Deep expertise and success with inbound marketing and account-based marketing approaches
  • Track record of translating qualitative data into recommendations. Plans for revising social media, content marketing, and social advertising campaigns
  • Strong project management skills which includes production schedules, budgets, stakeholder coordination, and agency/vendor oversight
  • Strong collaboration and communication skills to work effectively across various teams including marketing, communications, creative, and sales

Would Love for You to Have

  • Bias for action to achieve goals and advance the success of our digital marketing activities
  • Strong verbal and written communication skills

What You'll Get

  • Experience building and leading a growth marketing strategy from the ground up
  • Be a part of a mission driven company that is transforming the healthcare industry by changing the way patients receive care
  • A flexible, remote friendly company with personality and heart
  • Employee driven programs and initiatives for personal and professional development
  • Be a member of the Arcadian and Barkadian Community
  •  

    This position is responsible for following all Security policies and procedures in order to protect all PHI under Arcadia's custodianship as well as Arcadia Intellectual Properties. For any security-specific roles, the responsibilities would be further defined by the hiring manager.

About Arcadia

Arcadia.io helps innovative providers and payers across the country transform healthcare to reduce cost while improving patient health. We do this by aggregating large amounts of disparate data, applying algorithms to identify opportunities to provide better patient care, and making those opportunities actionable by physicians at the point of care in near-real time. We are passionate about helping our customers drive meaningful outcomes. We are growing fast and have emerged as a market leader in the highly competitive population health management software market and have been recognized by industry analysts KLAS, IDC, Forrester, and Chilmark for our leadership. For a better sense of our brand and products, please explore our website.


This position is responsible for following all Security policies and procedures in order to protect all PHI under Arcadia's custodianship as well as Arcadia Intellectual Properties. For any security-specific roles, the responsibilities would be further defined by the hiring manager.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • ElixirLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Angular.JSFrameworks
    • DockerFrameworks
    • GraphQLFrameworks
    • HadoopFrameworks
    • KafkaFrameworks
    • KubernetesFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • HiveDatabases
    • MongoDBDatabases
    • NoSQLDatabases
    • PostgreSQLDatabases
    • SnowflakeDatabases
    • HadoopDatabases
    • SQLDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • PixelmatorDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • HubspotEmail
    • HubspotLead Gen

Location

The Rockford office is in an office building in EdgebrookShops - a shopping center with locally owned businesses and restaurants. Edgebrook offers a unique blend of eclectic boutique shops, excellent restaurants, convenient service-oriented businesses, and seasonal events.

An Insider's view of Arcadia

What's something quirky about your company?

Arcadia's Got Talent (AGT) is an annual talent show that I won last year. The best part about AGT was that it encouraged me to work on something I am passionate about outside of work. All of the entries were amazing & I think it's really awesome that the company does things to bring people together and celebrate our passions outside of the office.

Gary

Engineering Manager

What does your typical day look like?

Every day is a little bit different, which I really love and helps keep me engaged! Most days I have a combination of phone screens and meetings with my hiring managers or team. I also help manage a lot of our brand partnerships that have projects through out the year and play a part in helping construct Arcadia's company culture as we scale.

Julie

Talent Acquisition Manager

How do you make yourself accessible to the rest of the team?

It's as easy as making time. I meet with my team members for one on ones to understand where their stressors are. Sometimes it's personal and I support with flexibility, time, or PeopleOps other times it's professional and these I tactically work with the team to coach or intervene.

Geo

Director, Engineering

How does the company support your career growth?

Arcadia is incredibly generous when it comes to career growth. I receive regular mentorship from my manager and leadership team. I also have a continuing education stipend that I use to take courses and attend conferences to further my skillset. My career path is mapped out and regularly adjusted with my professional interests and personal growth.

Mike

Senior Manager, Content

What are Arcadia Perks + Benefits

Arcadia Benefits Overview

We offer industry leading benefits including unlimited vacation that Arcadians are able to use to ensure their work life balance.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Highly diverse management team
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Child Care & Parental Leave
Generous parental leave
Family medical leave
Company sponsored family events
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Fitness stipend
Home-office stipend for remote employees
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

At Arcadia we create programs and opportunities that allow connection with one another and bridge the work from home gap. We host themed events, contests with prizes, and provide resources for shared personal and professional interests.

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