Senior Manager Event Content Strategy

JOB DESCRIPTION
The Senior Manager, Event Content Strategy, plays a pivotal role in shaping the content direction and strategy for our events. This position requires a strategic thinker with a deep understanding of event content trends, audience preferences, and industry best practices. The Senior Manager will lead a team responsible for developing compelling content, ensuring the on-time delivery of high-quality and immersive brand experiences and drives engagement with guests. This role advises commercial and enterprise organization teams on the interpretation of and compliance with bylaws and various policies and procedures. Demonstrated ability to communicate with influence, build alignment and deliver results in a highly matrixed organization to meet both business and executive stakeholder needs. Success requires focus on event experiences and delivering a cohesive brand journey across all event touchpoints.
JOB RESPONSIBILITIES:

• Work closely with Performance Marketing team members to identify event improvement processes and efficient use of resources and appropriate presentation and use of corporate assets and brand throughout event experiences.
• Develop and execute a comprehensive content strategy for all events, ensuring alignment with organizational objectives and audience needs.
• Work closely with content creators, including writers, designers, and multimedia specialists, to produce high-quality event content such as keynotes, presentations, panels, workshops, and interactive and digital experiences.
• Stay abreast of industry trends, emerging technologies, and competitor strategies to continuously innovate and enhance event content offerings.
• Oversee the event content creation process from ideation to execution, ensuring content is delivered on time, within budget, and meets quality standards.
• Analyze post-event feedback, attendee engagement metrics, and other performance indicators to measure the effectiveness of content strategies and enterprise event experiences and identify areas for improvement.
• Cultivate relationships with industry influencers, thought leaders, and subject matter experts to secure speakers and enhance the credibility of event content.
• Work collaboratively with key stakeholders across Commercial Excellence, Legal, Conformity Assessment, Corporate Comms, IT, UL Research Institute and UL Standards and Engagement and others to identify content themes, topics, and formats that resonate with target audiences.
• Assist in managing the department's budget and freelance resources.
• Maintains very thorough knowledge of UL's corporate by-laws, policies and procedures and committee mandates.
• Manage the performance of direct or indirect reports by defining accountabilities, establishing performance objectives, providing feedback and guidance, and ensuring that all policies are understood and adhered to.
• Establish, develop and maintain scalable processes within the department that guarantee best practices.
• Provide guidance, coaching, and mentorship to direct reports to enhance their skills and capabilities fostering a culture of creativity, collaboration, and continuous learning.
• Establish and monitor key performance indicators (KPIs) to assess the performance of creative, and marketing channels. Provide regular reports and insights to senior management.

QUALIFICATIONS

• University degree (equivalent to bachelor's degree) in Business, Marketing or a related disciplines plus generally 8 years' experience in global commercial leadership
• 12+ years of experience in content strategy, event programming, or related roles, preferably in the events industry.
• Proven track record of developing and executing successful content strategies for large-scale events or conferences.
• Strong leadership skills with experience managing teams and driving cross-functional collaboration.
• Excellent communication skills, with the ability to articulate vision, influence stakeholders, and present ideas effectively.
• Strategic thinker with the ability to analyze data, identify insights, and translate them into actionable event content recommendations.
• Creative mindset with a passion for storytelling and creating memorable event experiences.
• Proficiency in project management tools, content management systems, and analytics platforms.
• Ability to thrive in a fast-paced, deadline-driven environment and adapt to changing priorities.
• Budget management, negotiation, and financial analysis skills
• Expert management abilities to guide direct reports and matrixed resources

What you'll experience working at UL:

• Mission: For UL, corporate and social responsibility isn't new. Making the world a safer, more secure and sustainable place has been our business model for the last 129 years and is deeply engrained in everything we do.
• People: Ask any UL employee what they love most about working here, and you'll almost always hear, "the people." Going beyond what is possible is the standard at UL. We're able to deliver the best because we employ the best.
• Interesting work: Every day is different for us here as we eagerly anticipate the next innovation that our customers' create. We're inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles, you will get international experience working with colleagues around the world.
• Grow & achieve: We learn, work and grow together with targeted development, reward and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles.
• Total Rewards: All employees at UL are eligible for bonus compensation. UL offers a generous 401k matching structure of up to 5% of eligible pay. Additionally, we invest an additional 4% into your retirement saving fund after your first year of continuous employment. We provide Healthcare Reimbursement Accounts and Health Savings Accounts that UL contributes to twice per year! Depending on your role, you can work with your manager on flexible working arrangements. We also provide employees with paid time off including vacation, holiday, sick and volunteer time off.

Learn More:
Working at UL is an exciting journey that twists and turns daily. We thrive in the twists and revel in the turns. This is our every day. This is our normal.
Curious? To learn more about us and the work we do, visit UL.com.
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ABOUT US
A global leader in applied safety science, UL Solutions transforms safety, security, and sustainability challenges into opportunities for customers in more than 100 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers' product innovation and business growth.
The UL Certification Marks serve as a recognized symbol of trust in our customers' products and reflect an unwavering commitment to advancing our safety mission.
We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future.
From the adoption of electrification to the enablement of 5G and new mobility, we collectively look toward new frontiers, working for a safer world. Our science is your advantage.
Mission: Working for a safer world