Senior Digital/Social Media Director

The Senior Digital/Social Media Director is responsible for driving the social media communications strategy for a large U.S. brand. This individual interfaces with partner agencies, senior management and executive leadership to ensure strategic focus throughout planning and execution. The Senior Social Media Director works with their team to apply industry best practices to plan and optimize the social media marketing mix around client’s goals.
Our social strategy team tracks trends in technology and consumer behavior to find opportunities and cultivates the social media presence for our clients. They concept, create, present communication strategies and integrated marketing campaigns that support the brand's overall goals, and are always on the lookout for new ways to connect with consumers. You will be an integral part of one of our largest and most visible accounts in the agency. This is an opportunity to lead the charge in redefining what we can do.
What you will do
 

• Strategic Development: Design and implement comprehensive digital marketing strategies ensuring alignment with client objectives and market trends.
• Integrated Campaigns: Collaborate with creative teams to develop integrated marketing campaigns that leverage SEO, SEM, social media, email marketing, and content marketing to achieve client goals.
• Performance Tracking: Utilize analytics tools (e.g., Google Analytics, social media insights) to monitor campaign performance, analyze data, and provide regular reports with actionable insights for continuous optimization.
• Social Media Strategy: Develop and manage social media strategies that foster engagement and enhance brand loyalty, ensuring content is tailored to each platform’s audience.
• Client Collaboration: Serve as the primary digital marketing contact for clients, presenting strategies and campaign performance insights, while fostering strong relationships and trust.
• Trend Monitoring: Stay ahead of digital marketing trends and emerging technologies, bringing innovative ideas and best practices to client strategies.
• Spearhead innovative social media initiatives
• Manage and develop relationships with other social agencies as part of integrated agency team model process, and other internal departments such as strategy and creative in the development of leadership communications strategy & social programs to support ownership areas
• Identify opportunities for organic growth with clients
• Manage and develop team members

What we are looking for
 

• Minimum 8+ years of Digital/Social and Integrated Marketing including multicultural communications
• Government or non-profit experience preferred but not required
• QSR experience preferred but not required
• Experience leading hard-working social teams to deliver results against goals
• Deep experience in reputation management, social listening and reporting
• Deep experience in organic social campaigns and programs to drive
• engagement
• Ability to forge strong alliances with internal partners to deeply understand their needs, impact their perspectives to drive consensus, and execute against the social strategy.
• Strong communication and presentation skills
• Strong leadership skills and a consistent record of leading, mentoring, and developing the careers of a hard-working team

About Us
fluent360™ is one of the foremost agency leaders shaping the multicultural marketing industry. Equal parts integrated marketing agency and cultural hub, we specialize in giving brands a resonating voice to effectively speak to various cultural segments– both ethnic and consumer niche followings. As a multi-talented, multicultural agency, we offer a full spectrum of communication services. Find out more about us at www.fluent360.com.
Agency Benefits & Perks
fluent360 offers a comprehensive benefit package including medical, dental and vision insurance, company paid life/AD&D, short-term and long-term disability, matching 401K, and a generous PTO and sick leave policy. In addition, we have some amazing agency perks including paid gym membership, summer hours, 17 paid holidays, and flexible schedules.
fluent360 is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet.
 
Our organization participates in E-Verify. For more information visit https://www.uscis.gov/e-verify. E-Verify is an Internet-based system that compares information from an employee’s Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.
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