As the leader in online memorialization, Legacy.com collaborates with more than 1,500 newspaper and funeral homes in North America, Europe, Australia and New Zealand to provide ways for individuals to express condolences to their loved ones.
With more than 40 million unique visitors per month, Legacy.com is a top 50 U.S. domain as measured by Quantcast.
Over the years we have created a successful, growing business all while nurturing an organization that makes social contributions. If you have a big brain, big ambitions, and a big heart, we want you! We value individuals who take their work seriously, but also enjoy time away to spend with family, friends, and communities.
Legacy is seeking an SEO Analyst to join our team!
Responsibilities
Plan tests, collect and analyze data and results, identify trends and insightsTrack, report, and analyze website analytics and PPC initiatives and campaignsOptimize copy and landing pages for search engine marketingPerform ongoing keyword discovery, expansion and optimizationWork with the Product team to ensure SEO best practices are properly implemented on newly developed codeWork with content and social teams to drive SEO in content creationRecommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.The ability to deploy an effective local and long-tail search strategyA deep understanding of mobile strategy and how it relates to SEOAn up-to-date, working knowledge of current, past, and projected trends in the SEO industryDiscover & evaluate organic competitorsDaily Health ChecksMonthly KPI reportingCrawl data analysis
Qualifications
Proven SEO with SEM experience (managing PPC campaigns)Solid understanding of performance marketing, conversion, and online customer acquisitionExperience with A/B and multivariate experimentsExperience in building inbound organic search trafficKnowledge of ranking factors and search engine algorithmsUp-to-date with the latest trends and best practices in SEO and SEMHave a data-driven, analytical mind, and strong math skillsExperience with BrightEdge or other enterprise SEO tool suites a plusExperience with Google Analytics, including setup and analysis
Benefits
- Medical, Dental & Vision Insurance
- Paid Time Off
- Short & Long Term Disability
- Life, Accident & Pet Insurance
- Casual Dress
- Parental Leave
- Flexible Spending Account
- 401K
- Off-Site Events
- Friendly & Awesome People!