Sr Manager, Partner Marketing

| Chicago
Job Description
Cars.com is seeking a proven B2B marketer to lead its customer and trade marketing communications efforts. As a results-driven growth marketer, you will build an integrated communications program to educate, engage, and excite the company’score audiences including our 500-person salesforce and over 20,000 customers, as well as the industry at large. Reporting to the Director of Partner Marketing, you will lead a team of three direct reports -- and work cross-functionally with Product Marketing and across the organization -- to create a content marketing strategy and integrated marketing plans that differentiate the Cars.com brand across paid,earned, and owned media.
 
Responsibilities include:
  • Build thought leadership for Cars.com in the industry through content marketing, industry, and influencer outreach; guide the strategic direction of the editorial calendar, customerblog, and oversee daily management of the company’s B2B social presence
  • Develop and lead the company’s sales enablement strategy, including sales communications, sales training, ongoing support, and sales engagement efforts
  • Develop and lead the company’s B2B email strategy and adoption of marketing automation technology; collaborate with Insights team on segmentation and Product Marketing on campaign efforts
  • Identify opportunities for lead generation and create marketing materials – including case studies, “purple papers,” blog posts, and more – to support
  • Partner with Product Marketing to create and execute integrated communications plans around product and feature launches; lead the development of sales materials and execution across channels
  • Work with Event Marketing team to identify trade and customer events to target with relevant product and content activation(s)
  • Manage B2B media budget; allocate spend to maximize exposure and business impact
  • Identify new marketing opportunities based on customer needs, industry trends and competitive research
  • Create metrics and measurement platform to report on marketing activities and tie to business outcomes
  • Exceed internal/external customer/stakeholder level of satisfaction with ability to execute

 Required Skills

  • Experience managing integrated B2B marketing programs from planning through execution
  • Ability to collaborate with clients and stakeholders across the organization to support business objectives
  • Excellent communications skills – written and presentation – including a client friendly demeanor with strong cross-functional leadership skills
  • Comfortable in setting and delivering on priorities in a fast-paced setting; organized, creative thinker with strong problem-solving skills
  • Ability to collaborate cross-functionally among teams and manage competing priorities
  • Creative problem-solver with the ability to “connect the dots” across efforts as well as the organization
  • Analytical skills to support measurement; ability to assess specific marketing tactics to deliver on unique objectives
  • Team player that is willing to roll up their sleeves and hustle daily
  • Able to travel up to 25%

 Required Experience

  • Bachelor’s degree in marketing or advertising
  • 5-7 years of marketing experience
  • Budget management experience
  • Multi-faceted B2B marketing experience; automotive experience preferred
  • Knowledge of digital advertising; media/publishing experience preferred
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Location

300 S Riverside Plaza, Chicago, IL 60606
300 S Riverside Plaza, Chicago, IL 60606

Perks of working here

401(K) Matching
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Dental
Game Room
Happy Hours
Health Benefits
Onsite Gym
Generous Parental Leave
Parking
Tuition Reimbursement
Vision
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