Market analysis (Market sizing, competitor landscape, Partner landscape) for your assigned territory.
Go To Market Strategy for all Products (ITS, Education, Messaging, etc…) and all channels (Direct, Partner, RFP).
Gather, update, and maintain Market Data (Alignment, ITS contract expiry, etc…).
Targeted outreach to influence green and yellow zone agencies pre-RFP.
Register for RFP announcements with all targeted agencies.
Partner with Marketing on lead generation and groundswell strategy within your territory.
Activity management (Minimum # of calls, meetings, travel coordination, etc…).
Participates in national and regional tradeshows.