2 days ago
Working closely with the VP of Marketing, assist with development of annual marketing plan—building the plan in consultation with Sales and other internal stakeholders to ensure optimal alignment with global business objectives, sales cycles and processes, and timelines.
Manage implementation of the annual plan including:
Planning, writing, and production oversight of wide-ranging sales enablement tools such as:
Email drip campaigns.
Point of sale materials.
Planning and execution of B2B advertising and promotions such as:
Advertising in industry/trade publications and websites.
Targeted direct marketing.
Lead generation (in partnership with eCommerce Manager) through search engine marketing, targeted social media advertising, online display, retargeting, etc.
Partner with Product team to develop and deliver product knowledge resources and training to Sales staff.
Manage other unplanned marketing activities as they arise, such as promoting the launch of new platform features, implementing niche marketing initiatives to address specialized needs, etc.
Ensure adherence to deadlines and budget.
Perform other duties as assigned by supervisor.