Paid Search Specialist
6 days ago
Manage Paid Search campaigns within Google Ads, Bing, Waze and Amazon.
Hold monthly review meetings with clients to go over KPIs such as CTR and Search Impression Share.
Optimize campaigns on a daily basis; some items include updating keyword lists, going through search terms, updating ad copy, etc.
Become efficient in Excel, as well as the other Google Suite products.
Track and ensure client monthly budgets are spent for the highest ROI.
Find opportunities for clients within their current accounts.