Digital Product Strategist
The Marketing Store
2 months ago
Supporting the SVP and VP, Strategy and Experience on accounts by conducting research, analyzing data to generate insights, and staying plugged into the latest and greatest in digital, mobile app, and tech trends.
Deep diving into customer and mobile app data to find trends and actionable insights that help drive the business.
Building strategy plans, product roadmaps, personas, and white papers of varying complexity while still being understandable by non-marketers.
Working with creative teams, UX/UI experts, producers, and technology team members to bring those strategies and concepts to life.
Participating in agile sprints while maintaining a view of the bigger brand/client picture.
Staying current on industry trends across social, mobile, generic web, digital marketing platforms as it pertains to consumer loyalty and brand building best practices.
Working with analytics team to measure and predict consumer activity and gauge campaign effectiveness post-launch.
Taking on the role of SME across mobile best practices and working with multiple agency teams to evolve our approach to mobile product strategy.