Digital Marketing Analyst
7 hours ago
Manage and optimize omni-channel paid sourcing efforts across search, display, social and video.
Harness our customer data as well as 1st and 3rd party targeting options available on various platforms to identify and hone in on key consumer segments.
Continuously A/B test ad creatives across multiple formats to maximize top-of-funnel ad engagement - Text ads, click to call, single image, carosuel, video, interactive flash ads, etc.
Analyze performance data across entire funnel – from ad impression to sale – and identify cross-channel wins as well as potential areas for optimization or testing.
Bid accounts to maintain target margin thresholds by leveraging ROAS data and various spend reporting dimensions.
Stay abreast of the digital marketing landscape – research and communicate on important industry trends, account beta opportunities, and new platforms to bring on and test.