eCommerce Merchandising Manager of Strategy , Zoro
Develop category level strategy and framework, to grow product category performance including: optimized product presentations, navigational hierarchy, attribute facets, onsite search relevancy, competitive research and deep understanding of customer category buying behaviors.
Drive personalization through enhancing recommendation strategies, feeding relevant accessory and cross-sell data as well as executing recommendation tool tests.
Develop and report quarterly on category performance including actual vs. goal, tactic & strategy execution, analytic insights and key action items.
Lead content optimization efforts by working closely with Specialists and Content Teams.
Optimize the navigation experience including: conducting user and competitive research, implementing tests, analyzing shopping behavior and executing hierarchy changes.
Optimize the search experience by monitoring category search trends and performance, improve product data to bring back most relevant results, merchandise result sets including re-directs and biasing as well as manage facet display.