Senior, Business Analyst
3 days ago
This role heavily focuses on providing analytics leadership to the Business, leading and supporting analytical projects in a variety of areas in order to increase overall lifetime profit. Significant interaction with the finance team and business leaders, and may focus on a specific brand, a specific aspect of the business, or one or more of both. Supports marketing personnel in providing insights to the performance of their programs and channels. Gathers, analyzes, prepares, and summarizes recommendations for financial plans. Leads analyses to answer questions related to and to optimize areas such as site functionality, pricing/discounting strategies, marketing channel attribution. Proactively suggest, execute, analyze, and make recommendations related to testing key levers of business performance.