Manager of CRO
1 week ago
Create conversion optimization strategies and have full ownership and accountability for successful execution of key projects.
Create journey maps, navigation flows, sitemaps, user stories, wireframes, concept diagrams and personas.
Own documentation and tracking of all CRO action items and workflow.
Collaborate with cross functional teams (executives, product, creative, content, technology).
Think holistically about the entire brand and consumer experience.
Continually improve UX/CRO process in collaboration with the business.
Leverage metrics, optimization, qualitative and quantitative research to inform and validate design decisions.
Analyze results and identify successes, failures and trends, and effectively communicate these findings.
Identify and suggest ways to improve efficiencies.