Arity - Assistant Marketing Manager
We are searching for an experienced B2B marketing candidate to drive our website, marketing automation, and contact strategy. This person understands a B2B funnel and how to reach and engage prospects at each stage. This person will map the user journey and use that to build a successful B2B contact strategy across various touch-points,. This includes owning automated workflow creation, lead nurturing, email marketing, and database segmentation to support program optimization. In addition to these activities, this person will help with content marketing, paid media, and more.