2 weeks ago
Lead the marketing team in developing consumer-insight driven brand and marketing strategies, brand positioning and go-to-market campaigns for assigned University partner programs.
Plan and successfully execute integrated, multi-channel marketing plans for our University partner programs with focus on awareness building, lead generation and conversion.
Manage marketing-related client interactions to ensure appropriate expectations are set and approval timelines are met.
Identify opportunities and manage lead touchpoints from online and offline advertising, website, social, email marketing and more.
Collaborate with the internal creative team, email lead, digital and social lead to successfully execute marketing plans that are aligned to the marketing strategy.
Ensure that our University partner programs hit enrollment goals at target acquisition costs.
Organize, manage, and implement marketing executions to ensure timelines and deliverables are met.
Ensure accuracy of all marketing assets.