Technical Marketing Engineer
2 days ago
Monitor and analyze competitors’ products, positioning, pricing, and marketing activities and be able to articulate Kenna Security’s differentiated value to inform sales enablement, product launch, and marketing program activities.
Be the trusted SME on competing security solutions and technical features; deliver training and educational materials to internal stakeholders.
Assist in the selling efforts of sales, SE’s, and channel partners by building effective sales tools and training materials such as presentations, competitive battle cards, and product FAQs.
Help convert technical documents into sales tools and customer-facing assets, including webinars, demos, white papers, battle cards, and competitive presentations.
Define and deliver comprehensive technical messaging and positioning (as well as thought leadership content) that enables the broader marketing team to develop and drive effective campaigns and initiatives across their respective areas.
Help develop storyline-based demos that convey Kenna Security’s product differentiation, and train internal stakeholders on how to deliver them.