CONTENT SPECIALIST II
3 weeks ago
The Content Specialist II is responsible for building and enhancing web content to drive traffic and conversion for both the US and International sites. This role will manage relationships with brand vendors to gather information for enhanced product content experiences (images, product, video, technical specs, attributes). The role of the Content Specialist II is responsible for product building, including set up, take down, and presentation of the website through the product information management tool. This position builds and enhances web content within their specific category area to drive traffic and conversion.
The Content Specialist II executes site standards and ensures that the quality of the content is delivered to the site. Collaborates with the SEO team to ensure content is SEO optimized using keywords, title tags, and meta descriptions. This role will continuously partner with the Site Merchandising team on best practices for taxonomy as well as collaborating with the team for seasonal events. The Specialist will also partner with the Content Manager on business site operations and user-acceptance testing for both the US and International sites.