Product Marketing Manager
2 weeks ago
Develop the value proposition, product positioning, business use cases and message maps that resonate with target buyers.
Identify and update the market fundamentals, including total addressable market, potential adjacent or look-alike markets, buyer personas and the buyer journey from awareness to purchase to customer and beyond.
Document and communicate the competitive landscape—be an expert on our competition and how they are positioned—and how to win against them.
Create and maintain customer case studies and communicate those to sales, product development and the organization.
Collaborate on go-to-market plans with key stakeholders to support retention and expansion of existing customer accounts, revenue growth for product lines, and new customer acquisition.
Train and enable sales teams on messaging, use of tools and assets to advance opportunity pipeline, accelerate and close deals; work to improve and optimize proposals and RFI responses; monitor and reinforce sales fluency in above.