Technical CRM Marketing Manager
6 days ago
Implement ETL processes for customer segmentation, targeting, and A/B test analyses. You need to be able to demonstrate skills in SQL and basic programming in at least one language such as Java, Python, C/C++.
Build highly personalized emails: you will work with a front-end developer, but must be familiar with basic HTML and CSS to collaborate and lead projects.
Tie it all together to build end to end CRM flows: start with ETL, build data pipelines upon identifying the right segmentation, and implement email personalization with your coding skills.
Automate data integration processes between 3rd party and internal systems.
Build tools, infrastructure, frameworks and services to automate currently manual tasks.
Work with the analyst to report on web and email metrics and make forecasts to identify highest impact opportunities. You need to be able to write SQL and set up A/B tests to accomplish this successfully.
Continuously run and evaluate results to iteratively increase growth.
Collaborate with creative, marketing and analytics teams to implement growth initiatives.
Identify and fix bugs, hold post-mortems to avoid them in the future.