Develop, implement and track comprehensive marketing programs from ideation to execution (e.g., email, digital, social media, PR, lead generation, print/direct mail, trade show promotion).
Write and maintain marketing materials, such as sales and product collateral.
Develop, write and execute GHG’s email marketing and social media content/strategy through Hubspot
Maintain the organization’s website through WordPress.
Manage the organization’s thought leadership editorial calendar, publish articles to the GHG blog and develop marketing campaigns to maximize reach.
Coordinate external conference participation, sponsorship and speaking opportunities, including all marketing support and logistics.
Analyze and report on performance and efficacy of marketing campaigns, while recommending ways to optimize results based on performance.
Work with external agencies and vendors to execute marketing programs. Typical partners include digital marketing/web development, public relations, printing and mailing.